Senior Marketing Manager, Demand Generation

Role Overview

• Own execution of demand generation campaigns across key channels, including: Email marketing (promotional, nurture, lifecycle), Webinar and virtual event marketing, Paid media (search, social, display, retargeting).
• Translate integrated program strategies into detailed execution plans, timelines, and channel tactics.
• Ensure campaigns are launched on time, on budget, and with high quality.
• Own email strategy execution, including segmentation, cadence, testing, and optimization.
• Partner with Marketing Ops to manage marketing automation workflows, lead scoring, and routing.
• Ensure best practices for deliverability, compliance, and performance optimization.
• Manage paid media execution, either directly (6Sense) or through agency partners.
• Optimize targeting, creative, bidding, and budget allocation to maximize pipeline ROI.
• Continuously test and iterate on messaging, offers, and formats.
• Own webinar demand execution, including promotion strategy, registration conversion, attendance optimization, and follow-up.
• Partner with content, product marketing, and speakers to ensure compelling audience experiences.
• Lead a team of Campaign Managers.
• Track and report on channel-level and campaign performance, including engagement, MQLs, pipeline, and ROI.
• Provide insights and recommendations to improve future execution and inform program strategy.
• Maintain dashboards and regular reporting cadences in partnership with Marketing Ops.
• Manage execution workflows, tools, and vendors/agencies supporting paid media and digital execution.
• Identify opportunities to streamline processes and improve scalability.

Requirements

• 5-7 years of experience in B2B demand generation or digital marketing, preferably in a SaaS environment.
• Deep hands-on experience with email marketing, webinars, and paid media execution.
• Strong command of marketing automation platforms (e.g. HubSpot, 6 Sense, OpenPrise) and paid media platforms.
• Proven ability to optimize campaigns based on performance data and experimentation.
• Highly organized executor with strong project management skills.
• Excellent communication and executive presentation skills.
• Exceptional organizational skills, with the ability to manage multiple workstreams and competing priorities with ease.
• Strong B2B marketing background within the technology sector; cybersecurity experience is a strong advantage.
• Confident working with marketing data, performance metrics, and systems to drive decision-making and continuous improvement.

Tech Stack

• Cyber Security

Benefits

• Competitive salaries
• Meaningful bonus program
• Excellent benefits
• Healthcare insurance
• Pension/retirement matching
• Comprehensive life insurance
• Employee assistance program
• Time off plans
• Paid company holidays