Home
Jobs
Saved
Resumes
Senior Marketing Manager, Demand Generation at Climb Channel Solutions | JobVerse
JobVerse
Home
Jobs
Recruiters
Companies
Pricing
Blog
Jobs
/
Senior Marketing Manager, Demand Generation
Climb Channel Solutions
Remote
Website
LinkedIn
Senior Marketing Manager, Demand Generation
United States
Full Time
4 days ago
No H1B
Apply Now
Key skills
Cyber Security
Performance Optimization
SaaS
Project Management
Communication
Presentation Skills
About this role
Role Overview
Own execution of demand generation campaigns across key channels, including: Email marketing (promotional, nurture, lifecycle), Webinar and virtual event marketing, Paid media (search, social, display, retargeting).
Translate integrated program strategies into detailed execution plans, timelines, and channel tactics.
Ensure campaigns are launched on time, on budget, and with high quality.
Own email strategy execution, including segmentation, cadence, testing, and optimization.
Partner with Marketing Ops to manage marketing automation workflows, lead scoring, and routing.
Ensure best practices for deliverability, compliance, and performance optimization.
Manage paid media execution, either directly (6Sense) or through agency partners.
Optimize targeting, creative, bidding, and budget allocation to maximize pipeline ROI.
Continuously test and iterate on messaging, offers, and formats.
Own webinar demand execution, including promotion strategy, registration conversion, attendance optimization, and follow-up.
Partner with content, product marketing, and speakers to ensure compelling audience experiences.
Lead a team of Campaign Managers.
Track and report on channel-level and campaign performance, including engagement, MQLs, pipeline, and ROI.
Provide insights and recommendations to improve future execution and inform program strategy.
Maintain dashboards and regular reporting cadences in partnership with Marketing Ops.
Manage execution workflows, tools, and vendors/agencies supporting paid media and digital execution.
Identify opportunities to streamline processes and improve scalability.
Requirements
5-7 years of experience in B2B demand generation or digital marketing, preferably in a SaaS environment.
Deep hands-on experience with email marketing, webinars, and paid media execution.
Strong command of marketing automation platforms (e.g. HubSpot, 6 Sense, OpenPrise) and paid media platforms.
Proven ability to optimize campaigns based on performance data and experimentation.
Highly organized executor with strong project management skills.
Excellent communication and executive presentation skills.
Exceptional organizational skills, with the ability to manage multiple workstreams and competing priorities with ease.
Strong B2B marketing background within the technology sector; cybersecurity experience is a strong advantage.
Confident working with marketing data, performance metrics, and systems to drive decision-making and continuous improvement.
Tech Stack
Cyber Security
Benefits
Competitive salaries
Meaningful bonus program
Excellent benefits
Healthcare insurance
Pension/retirement matching
Comprehensive life insurance
Employee assistance program
Time off plans
Paid company holidays
Apply Now
Home
Jobs
Saved
Resumes