Participate with brand team(s) and provide input into brand strategy development, serving as expert for the payer, distributor and channel perspective and ensuring economic considerations are incorporated
Develop and communicate robust market access strategies and plans, including clear articulation of the brands’ value story, and help to integrate them into the overall brand plans
Identify gaps in current market access understanding and develop plans to gain direct payer insights through primary research, advisory boards, etc., and work with vendors to implement projects in a timely, impactful manner
Develop strong value communication platform and messaging to support access targets and goals
Collaborate with national, regional and contracting account management, brand marketing, commercial ops, market research, trade, legal, regulatory, medical, global marketing, global market access, pricing & contracting, and corporate affairs to ensure appropriate understanding & implementation of Market Access
Collaborate with Health Economics and Outcomes Research (HEOR) team to develop strategies and tactics, including development of Value Propositions, Economic Analysis and Tools as well as Unbranded tactics to support communication of value across various formulary decision makers
Uncover pull through & push-through opportunities and advise on execution of pull & push-through strategies for all channels and geographies based upon formulary position and opportunity
Manage vendors/agencies, including the development of RFPs, review, selection and milestones achievement towards contract deliverables
Provide brand insight into cross-functional collaborations with stakeholders and subject matter experts in the design of specific market access channel strategies and tactics
Provide pricing and reimbursement guidance around product forecast/financial model development
Monitor the marketplace for market access challenges, trends, threats & opportunities, research issues appropriately, and inform appropriate personnel as needed
Partner closely with market access colleagues within BU and across the organization to share best practices, customer insights and emerging trends
Help develop the adoption and implementation of artificial intelligence tools to enhance payer engagement, optimize reimbursement strategies, and predict market access barriers, ensuring data-driven decision-making across access planning and execution
Requirements
Bachelor's degree is required
Masters preferred
Minimum 7+ years of experience in the pharmaceutical/healthcare sector
Ideally 2+ years in payer space (account management, payer marketing, contracting, public policy)
Proven experience navigating US payer landscapes, including Federal programs, Long-Term Care (LTC), and Group Purchasing Organization (GPO) channels
Minimum 5+ years of business experience in the pharmaceutical healthcare sector
Strong leadership skills and demonstrated ability to lead cross-functionally
Experience identifying trends and insights assimilating into market/channel strategy
Understanding of key payer value drivers and ability to develop and implement payer value propositions
Understanding of macro–US Healthcare trends and their translation/impact on the business
Understanding of the legal/regulatory environment and internal Sanofi legal/regulatory guidelines and processes
Strong capability to engage, influence, and build rapport with executive-level stakeholders
Strong aptitude and eagerness to integrate emerging technologies for improved workflow optimization and business outcomes
Proven track record of leading within a matrixed environment to reach business objectives
Exhibits outstanding written and oral communication skills, including the ability to effectively write and deliver presentations to professionals at all levels within Sanofi
Demonstrated relationship building at all levels of the organization and across geographies
Proven project and process management expertise with the ability to manage multiple priorities effectively.