Senior Media Manager, Programmatic

Role Overview

• In partnership with media team leadership, aid in the development of overall client strategy as it relates to digital investment media
• programmatic, as well as data and audience strategy
• Develop and manage audience and media testing roadmaps across programmatic
• Provide strategic guidance to the overall media team as well as digital buyers on all digital investment media in order to ensure flawless activation strategies
• Develop and conduct media partner RFPs and partner evaluation scorecards for programmatic vendors
• Develop client POVs on strategies and approaches to the ongoing changing landscape of digital media
• Assist AMD and other Media Leadership on leading client strategy and managing the activation team
• Creates a positive working environment and fosters an overall team approach
• Maintain an in-depth knowledge of client business, from both current and historical perspectives
• Maintain end to end management of programmatic campaigns and strategy
• Lead the team with in platform optimizations and day-to-day campaign management
• Works collaboratively across departments (strategy, comms planning, analytics, etc.) to develop the strategic design for innovative media plans
• Fosters strong agency-vendor relations to develop comprehensive media plans that successfully accomplish client goals
• Maintains overall control of work-flow and assigned team responsibilities within the group -
• oversees the progress of all projects
• Provides strategic analysis of plans to determine impact and overall outcome of all measurable variables such as sales, guest/traffic counts, average check, lift in measurable brand attributes, awareness, advocacy, etc.

Requirements

• 4-6 years experience in working in programmatic with both self-service and managed service experience
• Experience in strategy and execution of digital investment media
• with a strong emphasis on programmatic
• Experience in execution of self-serve programmatic media buying required
• Experience in data strategy and usage of a Data Management Platform strongly preferred
• High degree of technical aptitude in primary DSPs such as DV360, The Trade Desk, etc. in a self-serve/hands-on keyboard capacity required
• Certification and/or significant experience in media measurement tools, such as Campaign Manager, Datorama and Google Analytics 360
• High level of comfort presenting to senior clients and senior internal team members
• Exposure and usage of marketing technology and tools
• Proactive exploration and integration of AI-driven workflows to optimize process
• Experience managing team projects from ideation to execution
• Highly organized and process-oriented

Benefits

• Equal Opportunity Employer