Support the planning and execution of go-to-market strategies for new features and product enhancements.
Develop clear, customer-centric messaging and positioning that highlights the value and differentiation of Mixpanel’s platform.
Conduct research to uncover customer pain points, market trends, and competitive intel. Use insights to inform product positioning, messaging, and sales enablement materials.
Create high-quality collateral such as product briefs, use cases, and training materials to empower sales teams. Develop resources like battlecards, FAQs, and pitch decks to support feature adoption and sales efforts.
Partner with demand generation, content, and field marketing teams to contribute to integrated campaigns that drive feature awareness and adoption.
Track and analyze the performance of feature launches, adjusting strategies and messaging as needed to optimize impact.
Advocate for the customer by bringing their voice into messaging and product-related initiatives.

Bachelor's degree or equivalent experience.
3+ years of experience in product marketing within B2B SaaS or analytics platforms.
Experience with go-to-market planning, messaging, and launching features.
Excellent writing and content creation abilities, with a focus on crafting compelling narratives.
Strong research skills, with the ability to gather and analyze customer and market insights.
Demonstrated ability to collaborate with cross-functional teams and drive alignment.
Creative problem-solver with a customer-first mindset and a passion for delivering results.

Comprehensive Medical, Vision, and Dental Care
Mental Wellness Benefit
Generous Vacation Policy & Additional Company Holidays
Enhanced Parental Leave
Volunteer Time Off
Additional US Benefits: Pre-Tax Benefits including 401(K), Wellness Benefit, Holiday Break

Product Marketing Manager

Key skills