Increase utility program enrollments by developing targeted marketing and customer communication strategies, conducting A/B testing, leveraging customer insights, and prioritizing high-impact outreach channels.
Drive utility program-attributed GM Energy hardware sales through strategic co-marketing partnerships with utilities and aggregators, and by creating enablement resources including training materials, sales scripts, and templates for dealer and direct sales teams.
Optimize channel performance by monitoring engagement and conversion metrics, maintaining campaign roadmaps, and implementing data-driven improvements to maximize effectiveness and address underperforming initiatives.
Partner with Utility team to identify and develop programs that directly accelerate electric vehicle sales.
Co-develop reduced-cost EV leasing opportunities with utility and aggregator partners that tap into available grid-services revenue.
Align and optimize utility program information across brand messaging, marketing touchpoints, CRM & mobile applications, home energy consultants (HEC), dealership communications, and other stakeholder groups and platforms, as applicable.
Collaborate with GM Energy teams and other partners to co-develop customer and internal-facing program materials such as utility program guides and launch enablement kits.
Organize & socialize lessons learned from current and out-of-market utility programs to improve sales and enrollment conversions.
Proactively influence and challenge stakeholders to optimize performance, accountability, and utility program impact aligned with organizational KPIs and other team metrics.
Define, monitor, and report metrics to establish and ultimately improve program performance.
Communicate risks, troubleshoot roadblocks, and present solutions to leadership and across various stakeholders.
Requirements
Bachelor's degree in business, engineering, marketing, or related field.
5+ years in sales, project or program management, or strategic enablement within energy, utilities, automotive, or electrification sectors.
Experience coordinating across multiple stakeholders including business development, product, engineering, marketing, dealer and sales teams in the GM ecosystem.
Deep understanding of dealership operations, motivations and sales processes, including divisional programs and support structures.
Prior experience with energy/utility incentive or rebates programs is strongly preferred.
Demonstrated ability to influence without authority and hold partner groups accountable.
Customer-first mindset, strategic thinker, and results-oriented.
Excellent communication skills, with proven ability to present to senior leadership and craft compelling narratives.
Benefits
GM offers a variety of health and wellbeing benefit programs.
Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more