Utility Activation Manager

Role Overview

• Increase utility program enrollments by developing targeted marketing and customer communication strategies, conducting A/B testing, leveraging customer insights, and prioritizing high-impact outreach channels.
• Drive utility program-attributed GM Energy hardware sales through strategic co-marketing partnerships with utilities and aggregators, and by creating enablement resources including training materials, sales scripts, and templates for dealer and direct sales teams.
• Optimize channel performance by monitoring engagement and conversion metrics, maintaining campaign roadmaps, and implementing data-driven improvements to maximize effectiveness and address underperforming initiatives.
• Partner with Utility team to identify and develop programs that directly accelerate electric vehicle sales.
• Co-develop reduced-cost EV leasing opportunities with utility and aggregator partners that tap into available grid-services revenue.
• Align and optimize utility program information across brand messaging, marketing touchpoints, CRM & mobile applications, home energy consultants (HEC), dealership communications, and other stakeholder groups and platforms, as applicable.
• Collaborate with GM Energy teams and other partners to co-develop customer and internal-facing program materials such as utility program guides and launch enablement kits.
• Organize & socialize lessons learned from current and out-of-market utility programs to improve sales and enrollment conversions.
• Proactively influence and challenge stakeholders to optimize performance, accountability, and utility program impact aligned with organizational KPIs and other team metrics.
• Define, monitor, and report metrics to establish and ultimately improve program performance.
• Communicate risks, troubleshoot roadblocks, and present solutions to leadership and across various stakeholders.

Requirements

• Bachelor's degree in business, engineering, marketing, or related field.
• 5+ years in sales, project or program management, or strategic enablement within energy, utilities, automotive, or electrification sectors.
• Experience coordinating across multiple stakeholders including business development, product, engineering, marketing, dealer and sales teams in the GM ecosystem.
• Deep understanding of dealership operations, motivations and sales processes, including divisional programs and support structures.
• Prior experience with energy/utility incentive or rebates programs is strongly preferred.
• Demonstrated ability to influence without authority and hold partner groups accountable.
• Customer-first mindset, strategic thinker, and results-oriented.
• Excellent communication skills, with proven ability to present to senior leadership and craft compelling narratives.

Benefits

• GM offers a variety of health and wellbeing benefit programs.
• Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more