Retention Marketing Specialist

Role Overview

• Provide analysis to support email, mobile push messaging, SMS, the Loyalty Club, and other retention channels
• Write queries and scripts to serve personalized content in emails and mobile push messages
• Define, implement, and automate weekly and monthly reports of key performance metrics, action items and alerts, and A/B test results
• Provide actionable email and push strategy recommendations based on key performance metrics, A/B test results, and various data sources
• Perform customer segmentation and customer lifetime value analysis to support retention strategy
• Establish and build relationships with stakeholders including marketing, engineering, merchandising, creative, copy etc.
• Help drive REVOLVE’s customer activation and retention strategy by using data to optimize lifecycle, batch, and transactional email campaigns
• Help develop programs to maximize customer retention, with a focus on repeat purchase, win-back, cross-sell, and upsell efforts
• Create data-driven, dynamic campaigns, audience segmentation strategies and testing plan to maximize ROI targets
• Prepare, test and schedule daily email sends
• Test and schedule mobile push notifications
• Plan and implement A/B tests on campaigns
• Develop and project manage triggered email campaigns and personalization in batch-sent email campaigns
• Prepare and present weekly email scorecard
• Maintain email calendar and gather assets
• Check and troubleshoot email code with basic understanding of HTML and PHP – can be learned on-the-job
• Oversee and monitor email list segmentation and list growth
• Provide ad-hoc reporting and analytical support to marketing team as needed
• Perform market research and monitor competitor’s email programs
• Help with Loyalty program implementation and measurement

Requirements

• A BA/BS Degree is required
• 1+ years of analytical experience is a plus but not required
• MS/MSc/MEng in a quantitative field is a plus but not required
• Experience with SQL, Tableau, Google Analytics, Python preferred
• Basic programming skills in any language (java, vba, python, c++…) are a plus
• Experience with E-commerce marketing is a plus
• SQL and Database experience or training is a plus

Tech Stack

• Java
• PHP
• Python
• SQL
• Tableau
• VBA

Benefits

• hefty discount on items we carry – as in 50% or more off retail prices
• free weekly lunches
• pretty rad company parties