Senior Manager, Strategic Marketing

Role Overview

• Lead ongoing market, customer, and competitive analysis within the Hospital & ASC anesthesia ecosystem to identify trends
• Build a comprehensive segmentation framework
• Define and continuously refine ICPs and priority segments
• Develop a long-term category point of view
• Produce market insights that shape product strategy
• Design strategic demand generation programs
• Build campaign architectures tied to market trends
• Own funnel performance with a strategic lens
• Build and manage comprehensive product launch and GTM plans
• Develop differentiated, strategic positioning and messaging
• Own the messaging architecture for new categories, product lines, and solution bundles
• Partner with Product and Finance to build data-driven pricing and packaging strategies
• Deliver strategic sales enablement materials
• Lead cross-functional VOC programs
• Serve as a key connector across Product, Customer Success, Sales, and Finance
• Connect product capabilities to measurable ASC financial and clinical outcomes
• Build strategic dashboards and insights reports
• Evaluate campaign, messaging, and GTM effectiveness

Requirements

• Bachelor’s Degree required; Master’s degree preferred
• 5-8 years relevant experience, with 3-5 years in leadership roles
• Experience working in healthcare, SaaS organizations is preferred
• Excellent written and verbal communication skills
• Ability to travel 25% travel required

Benefits

• Health insurance
• Retirement plans
• Paid time off
• Flexible work arrangements
• Professional development