Build, manage, and optimize the trial onboarding email flows using Braze to nurture users and increase trial-to-paid conversion rates.
Design and implement in-app trial onboarding journeys using tools like Appcues and Chameleon to guide users through activation and adoption.
Partner with Growth Product Managers to support key cross-sell initiatives with lifecycle campaigns.
Monitor and analyze onboarding flows to identify friction points and areas for improvement, iterating based on data-driven insights to enhance conversion performance.
Partner with Product Marketing and Product Management teams to ensure all onboarding content is accurate, engaging, and aligned with user needs.
Work closely with the Creative team to develop visually compelling and brand-aligned imagery and assets for onboarding campaigns.
Collaborate with RevOps and BI teams to ensure proper data integration, segmentation, and reporting, enabling personalized and effective onboarding experiences.
Define and track KPIs for onboarding flows, including activation rates, conversion rates, and user engagement, to measure success and report results to key stakeholders.

5+ years of experience in growth marketing, lifecycle marketing, or demand generation, preferably in a B2B SaaS environment.
Hands-on experience with Braze, Appcues, Chameleon, Segment or similar tools.
Experience optimizing onboarding flows and driving user activation and conversion.
Familiarity with A/B testing methodologies and tools.

Remote First work environment
Unlimited vacation in most of our locations!!
Great benefits including health, dental, vision and savings plan.
Perks such as training reimbursement, WFH reimbursement, and more.
Diverse and dynamic teams with challenging and exciting work.
An opportunity to have a real impact on our business.
A great range of social activities (both in person and virtual).
Optional in person meet-ups and the ability to travel to our international offices
Employee referral program
And so much more!

Senior Growth Marketing Manager

Key skills