Director/Sr. Director, Growth Marketing (SEM and Paid)

Newfold Digital is a leading web technology company serving millions of customers globally. The Director/Sr. Director, Growth Marketing (SEM and Paid) will lead paid performance marketing strategy and programs to drive high-quality acquisition and revenue growth, overseeing various digital channels and managing a multi-million dollar annual media budget.

Responsibilities:

• Own the global performance marketing strategy, defining channel mix, audience segments, and investment models, and manage a multi-million $ annual media budget with focus on MRR, Spend/MRR, and MER efficiency
• Set quarterly and annual growth objectives across channels, manage and optimize digital marketing budget to maximize ROI and achieve business KPIs of MRR, Customer Count, and Spend/MRR
• Define and develop and execute acquisition strategies across paid – search, social, display, video and emerging - channels, including Meta, LinkedIn, Reddit, YouTube
• Drive experimentation frameworks for bidding, creative testing, and audience segmentation powered by AI and automation
• Partner with Web and Cart teams to ensure web experience, site architecture, and landing pages are optimized for both performance and experience
• Be the owner for the single source of truth for paid performance dashboards, layered on systems like GA4, GV360, TradeDesk, Adobe, SFDC etc
• Partner with other Marketing teams and Finance to refine attribution models and inform spend reallocation decisions
• Drive automation through AI bidding, predictive LTV models, and real-time performance reporting
• Lead and mentor a global team of paid media professionals (in-house + agency)
• Partner with Product Marketing, Lifecycle, and Brand teams to ensure unified messaging and optimized journeys
• Collaborate with Finance and Strategy to ensure performance plans align with quarterly targets and Rule of 40 principles

Requirements:

• Typically, 10+ years in digital marketing, with roles overseeing paid media and growth strategies with deep operational expertise to guide and lead team
• Proficiency in harnessing new-age AI platforms and analytics platforms (e.g., Google Analytics, SEMrush, Adobe stack, Ahrefs) to derive insights and inform strategy
• Strong leadership and team management skills, with the ability to inspire and guide diverse teams toward achieving common goals
• Ability to develop long-term strategies that align with business objectives and adapt to changing market conditions, and evolving technologies with AI capabilities
• Excellent verbal and written communication skills to effectively collaborate with internal teams and external stakeholders
• World-class expertise in performance marketing (including search, social, display, video) and media planning with rich understanding of the search landscape and synergies (SEM, SEO, GEO)
• Own the global performance marketing strategy, defining channel mix, audience segments, and investment models, and manage a multi-million $ annual media budget with focus on MRR, Spend/MRR, and MER efficiency
• Set quarterly and annual growth objectives across channels, manage and optimize digital marketing budget to maximize ROI and achieve business KPIs of MRR, Customer Count, and Spend/MRR
• Define and develop and execute acquisition strategies across paid – search, social, display, video and emerging - channels, including Meta, LinkedIn, Reddit, YouTube
• Drive experimentation frameworks for bidding, creative testing, and audience segmentation powered by AI and automation
• Be the owner for the single source of truth for paid performance dashboards, layered on systems like GA4, GV360, TradeDesk, Adobe, SFDC etc
• Partner with other Marketing teams and Finance to refine attribution models and inform spend reallocation decisions
• Drive automation through AI bidding, predictive LTV models, and real-time performance reporting
• Lead and mentor a global team of paid media professionals (in-house + agency)
• Partner with Product Marketing, Lifecycle, and Brand teams to ensure unified messaging and optimized journeys
• Collaborate with Finance and Strategy to ensure performance plans align with quarterly targets and Rule of 40 principles
• Experience in the web hosting or SaaS industry
• Proven track record of scaling digital marketing initiatives in a high-growth environment