RTI is seeking a Marketing Specialist to create and execute marketing programs to help build the RTI brand and generate pipeline for their Aerospace & Defense business. The role involves executing multi-channel marketing campaigns, managing projects, and collaborating with various teams to ensure the success of marketing initiatives.
Responsibilities:
- Execute multi-channel A&D marketing campaigns and programs across email, web, digital, events, webinars, and social to drive pipeline creation and support business goals
- Build and maintain collaborative relationships across Sales, Business DevelopmentBD, Marketing and Product teams to coordinate input and drive priority initiatives forward
- Project-manage cross-functional campaigns and marketing initiatives by coordinating stakeholders, timelines, dependencies, and deliverables to ensure streamlined execution
- Plan and execute targeted customer events, such as A&D Industry Days and Supplier Days, including logistics, promotion, stakeholder coordination, and post-event follow-up
- Build and maintain sales enablement content, including industry-specific presentations, customer-ready slides, and supporting collateral used in meetings, campaigns, and events
- Strengthen RTI’s A&D thought leadership and event presence by drafting, editing, and polishing A&D assets and messaging, including speaking abstracts, event messaging, customer presentations, one-pagers, and supporting collateral
- Monitor and report on campaign engagement and key performance metrics; share recommendations for improvements and next steps
- Provide Account Based Marketing (ABM) support by helping execute targeted account campaigns
- Support budget tracking and vendor coordination for A&D programs as needed
- Ensure timely prioritization and deployment of initiatives by maintaining clear status, risks, and action items across workstreams
Requirements:
- 3+ years of experience in a defense / high-tech B2B marketing role (software experience a plus)
- Strong project management skills and the ability to drive work forward with multiple stakeholders
- Established track record of successfully executing campaigns across channels (events/webinars, email, content, paid media, web, etc.)
- Excellent writing, editing, and slide-building skills (you can turn rough input into customer-ready assets)
- Comfortable working cross-functionally and communicating clearly with marketing partners, Sales/BD, and technical SMEs
- Experience working with Salesforce/CRM platforms a plus
- Familiarity with ABM concepts and tools (e.g., 6sense, Demandbase, ZoomInfo)
- Bachelor's degree in Marketing, Business, Communications, or comparable education/experience
- A passion for developing multi-channel marketing plans
- Experience working across a variety of marketing channels and knowledge of how to effectively leverage these channels (e.g., product marketing, content marketing, advertising, public relations, email marketing, SEM, social media, events, etc.)
- Eager to contribute and grow in a dynamic, growing company
- Flexibility and a sense of humor