Leverage advanced media relations expertise to protect the CareSource brand
Drive brand awareness and positioning across a broad range of platforms
Lead the development of strategic communications plans
Proactively identify and lead high-impact media relations opportunities
Develop campaign KPIs in concert with key internal stakeholders
Measure and report for continuous optimization
Manage agency relationships
Lead the development and implementation of comprehensive media strategies for crisis communications
Act as a subject matter expert for internal and external communication initiatives
Oversee the creation of high-value external materials
Drive content strategy and development for media and external communications
Monitor industry trends, media coverage, and competitors
Provide advanced guidance on media training for key spokespeople
Lead cross-functional project teams

Bachelor's degree in Communications, Public Relations, Journalism, or a related field, or equivalent work experience
A minimum of ten (10) years of experience in media relations, with a focus on strategic communication and brand positioning
Health care communications experience is preferred
Advanced proficiency in Microsoft Office Suite and visual software programs like PowerPoint
Strong knowledge of Associated Press Style
Superior presentation, written and verbal communication skills
Strong decision-making, critical thinking, and problem-solving skills

Media Relations Specialist IV

Key skills