Key skills
CloudAnalyticsSalesforceStakeholder ManagementCommunication
About this role
Role Overview
- Lead and mentor a high-performing team
- Develop and execute a comprehensive B2B lifecycle marketing strategy
- Oversee the design and delivery of multi-channel marketing campaigns
- Collaborate with cross-functional partners to build integrated marketing programs
- Utilize advanced data analytics to measure campaign effectiveness
- Establish and monitor key performance indicators for lifecycle marketing
Requirements
- Bachelor's Degree or high school equivalent with 10+ years of marketing experience
- 5+ years in B2B lifecycle marketing or related roles within financial services, fintech, or the Home & Auto industries
- Proven success leading end-to-end lifecycle marketing programs
- Strong analytical skills with experience in marketing automation platforms (Salesforce Marketing Cloud preferred)
- Excellent communication and stakeholder management skills
Tech Stack
- Cloud
Benefits
- flexibility in work arrangements
- opportunity to work from home or office
- paid time off
- annual bonuses based on performance