Key skills
AIAnalyticsStakeholder ManagementCommunication
About this role
Role Overview
- Lead and mentor a high-performing team
- Develop and execute a comprehensive B2B lifecycle marketing strategy
- Oversee multi-channel marketing campaigns across various channels
- Collaborate with cross-functional partners to build integrated marketing programs
- Leverage advanced data analytics to refine marketing strategies
- Champion innovation in lifecycle marketing through AI-powered tools
Requirements
- Bachelor's Degree or high school equivalent and 10+ years of marketing experience
- 5+ years in B2B lifecycle marketing or related roles
- Expertise in behavioral segmentation and automation of customer journeys
- Strong analytical skills with experience in marketing automation platforms
- Excellent communication and stakeholder management skills
- Proven ability to manage complex projects in a fast-paced environment
Benefits
- Flexibility to work from home or in the office
- Professional development opportunities