Build and maintain trusted relationships with senior DoD civilians, general/flag officers, service recruiting commands, and state Adjutants General.
Demonstrate deep fluency in military culture, command structures, and decision‑making processes.
Advise on recruitment marketing strategies that strengthen readiness, support quality accessions, diversify talent pipelines, and sustain long‑term workforce health.
Represent Unified Partnerships with the highest standards of professionalism, discretion, and mission alignment.
Lead revenue growth across federal and state military recruitment and readiness initiatives.
Develop opportunities for Unified Partnerships to serve as a strategic subcontractor to major advertising, creative, and media agencies, and small qualified primes.
Shape capture strategies, win themes, and solution design for DoD and state recruitment contracts.
Identify long‑term contract vehicles, IDIQs, and key agency relationships that fuel sustained growth.
Provide accurate DoD insights, procurement realities, and mission context to enhance pitches, proposals, and client engagements.
Articulate how UP's government campaign expertise + iHeartMedia’s national scale, localized reach, trusted platforms, influencer network, data, digital capabilities, and experiential ecosystem support modern recruitment needs.
Serve as a strategic value‑add partner to agencies holding DoD and state recruitment contracts.

Senior experience working directly with DoD, service branches, or defense‑related recruitment/communications programs.
Credibility to engage confidently with SES leaders, general/flag officers, and senior agency executives.
Proven success in federal and/or state government business development, particularly in marketing, communications, or recruitment.
Strong understanding of paid media, integrated campaigns, and modern media ecosystems.
Established reputation and network within military, government, and agency communities.
Collaborative leadership style with the ability to influence without formal authority.
High emotional intelligence, discretion, and a mission‑first mindset.
Veteran or retired military leader strongly preferred.

Employer sponsored medical, dental and vision with a variety of coverage options
Company provided and supplemental life insurance
Paid vacation and sick time
Paid company holidays
A Spirit day to encourage and allow our employees to more easily volunteer in their community
A 401K plan
Employee Assistance Program (EAP) at no cost – services include telephonic counseling sessions, consultation on legal and financial matters, emotional well-being, family and caregiving
A range of additional voluntary programs, such as spending accounts, student loan refinancing, accident insurance and more!

Vice President, Military Recruitment, Readiness & Defense Partnerships

Key skills