Build & Execute Co-Marketing Strategy — Develop and roll out joint marketing plans with strategic partners. Generate campaigns spanning webinars, case studies, thought leadership, email programs, and partner marketplace content.
Drive Pipeline & Demand Generation — Partner with Growth, Partnerships, and Regional Marketing to launch sourced and co-sourced demand campaigns. Track and optimize for KPIs, ROI, and pipeline targets. Create demand plays aligned to partner incentives, MDF/coop budgets, and regional sales priorities.
Lead Events & Experiences — Plan and manage partner-aligned events (executive roundtables, CIO experiences, roadshows, workshops, conferences such as Adobe Summit). Manage speaker submissions, session content, booth messaging, and overall event activation strategy.
Oversee Content & Messaging Development — Develop partner-driven content and campaigns across teams. Craft compelling stories around AI-powered services, cloud migrations, personalization, media innovation, and commerce, ensuring messaging aligns with DEPT®’s brand and partner positioning.
Manage Partnership Operations — Oversee partner portals, listings, marketplace profiles, badge/tier updates, awards submissions, and general partner governance. Collaborate with Alliances to support tier requirements and partner status goals. Maintain a shared calendar of partner campaigns, events, and GTM programs to align teams.

Significant experience (ideally 7–10+ years) in partner marketing, alliances marketing, or integrated B2B marketing, preferably within agencies, technology, or SaaS environments.
Proven success working with enterprise-grade tech or media partners (Google, Adobe, etc.).
Demonstrated track record of building joint marketing programs that drive pipeline/demand, with strong analytical and performance-optimization skills.
Experience conceptualizing and executing content and storytelling around technical/enterprise offerings and professional services, for both marketing and executive audiences.
Strong event & experiential marketing experience, from conceptualization to execution at conferences, roundtables, roadshows, and workshops.
Excellent cross-functional stakeholder management, collaboration, and communication skills. Ability to balance strategic leadership with hands-on execution.
Adaptability, creativity, and a proactive mindset. Comfortable navigating ambiguity and fast-paced environments.
Passion for emerging technologies, AI-powered services, and modern digital experiences.

Director, Partner Marketing

Key skills