Update the website using the Divvy theme, ensuring all content is accurate, engaging, and visually appealing.
Implement SEO best practices for on-page and off-page optimization.
Upload new blog posts to the website, ensuring proper formatting, alignment with SEO strategies, and the inclusion of relevant images and tags.
Update the website with current specials and promotions.
Populate and manage the Mailchimp database, ensuring accurate segmentation based on audience behavior.
Plan, segment, and execute email marketing campaigns.
Create and upload posts for social media competitions.
Manage the selection of competition winners and oversee responses on social media platforms.
Provide regular reports on website analytics, email campaign performance, and social media engagement.
Conduct A/B testing for email campaigns and website content.

Proven experience with WordPress, specifically with Divvy themes or similar.
Strong technical skills in website management, including familiarity with HTML, CSS, and basic JavaScript for troubleshooting and updates.
Deep understanding of SEO best practices, including experience with SEO tools (e.g., Google Analytics, SEMrush, Ahrefs).
Proficiency in Mailchimp, including experience with setting up automated campaigns, list segmentation, and performance analysis.
Experience with social media management tools (e.g., Hootsuite, Buffer) and reporting metrics.
Familiarity with A/B testing methodologies and tools to drive optimization of digital marketing efforts.
Familiarity with Google Ads (navigating the interface, basic edits, and reporting). Google Ads certification is a plus but not required.

Digital Marketing and Website Management Specialist

Key skills