Key skills
AnalyticsSalesforceLeadershipProject ManagementStakeholder ManagementBudgetingSales
About this role
Role Overview
- Plan, manage, and execute tradeshows and customer events across North America (pre-show outreach, onsite activation, post-show follow-up)
- Develop and implement account-based marketing (ABM) plays leveraging Pardot (Account Engagement) and Salesforce—targeting priority accounts for Ground & Rail, Air & Ocean, and Contract Logistics
- Create clear, compelling content (social posts, press materials, web/landing copy, collateral) aligned to product and campaign objectives
- Own social media calendars and publishing; coordinate paid/organic campaigns with performance tracking (UTMs, analytics)
- Support media relations (story development, pitches, spokesperson coordination) to secure high-quality trade and Tier-1 coverage
- Collaborate with Sales, Product, and Operations to ensure brand consistency and message pull-through across all touchpoints
- Build dashboards and deliver campaign/event performance readouts with insights and optimization recommendations
- Maintain marketing SOPs and SLAs; ensure data hygiene and accurate campaign attribution in Pardot/Salesforce
Requirements
- Bachelor’s degree in marketing, Communications, or related field
- 6–8 years of progressively responsible experience in marketing communications (logistics/transportation/supply chain experience preferred)
- Demonstrated tradeshow and event management experience (planning, budgeting, vendor coordination, lead capture, post-event reporting)
- Hands-on experience with Pardot (Account Engagement) and Salesforce in support of ABM programs (segmentation, scoring, automation, attribution)
- Excellent writing and editing skills across formats: social, press releases, web/landing pages, sales collateral
- Social media expertise (LinkedIn primary; familiarity with X/Instagram/YouTube) including content calendars, best practices, and analytics
- Media relations familiarity (trade press outreach, message development, spokesperson preparation)
- Strong project management skills; ability to prioritize and deliver multiple initiatives on deadline in a fast-paced environment
- Data-driven mindset with proficiency in marketing analytics and reporting (UTMs, dashboards, KPIs)
- Collaborative working style and stakeholder management; comfortable interfacing with Sales and executive leadership
Benefits
- Competitive Paid Time Off
- 401(k)
- Health insurance
- Employee benefits platform with discounts
- Company paid life insurance
- Short
- and long-term disability coverage
- Employee assistance plan
- Tuition reimbursement program