MarCom Manager, Corn, Soy, Horticulture, Content Strategy

Role Overview

• Lead the end-to-end marketing communications strategy for the Corn, Soy, Hort and P&SS portfolios.
• Partner with crop and brand managers to build integrated plans grounded in customer insights, segmentation, and lifecycle needs.
• Align agency expectations, timelines, and deliverables to support efficient marcom planning.
• Develop, coordinate, and execute marketing communications plans, ensuring alignment with business objectives, segmentation priorities, and budget.
• Serve as the primary liaison between BASF and the agency for Corn, Soy, Hort, P&SS portfolios, and cross‑crop campaigns.
• Provide clear direction, feedback, and approvals to stakeholders to ensure timely and relevant content.
• Collaborate with MarCom teammates to create a cohesive cross‑crop and brand customer journey.
• Manage an integrated campaign calendar to support prioritization and ensure coordinated execution.
• Advocate for the BASF brand, ensuring all content is aligned with brand standards and strategic positioning.
• Author and lead content strategy by defining themes, narratives, and guidelines that maintain quality, consistency, and a unified voice across portfolios and touchpoints.
• Use CRM data to support accurate targeting and personalization; champion GenAI tools and modern content practices.
• Collaborate across teams to translate insights into compelling content that supports customer journeys and drives measurable impact.
• Author the content best‑practice playbook while managing brand, crop, and cross‑crop budgets through accurate forecasting and monthly tracking.

Requirements

• A Bachelor’s degree in Marketing, Data Analytics, Communications, Agriculture or related field or equivalent experience (required).
• Minimum 8 years progressive experience in marketing, brand management, integrated campaign leadership or other commercial experience.
• Minimum 3 years’ experience in the agriculture industry, with an understanding of grower and retail customers in Canada (preferred).
• Content strategy or GenAI certifications (preferred).
• Experience with GenAI tools is considered an asset.
• Strong background in content strategy and storytelling.
• Strong collaboration and communication skills with ability to foster innovation, embrace and implement change, while working with an agency and multiple stakeholders.
• Skills in content strategy and editorial planning, messaging and narrative frameworks, website editing.
• Strong judgment, responsiveness, and brand stewardship.
• Knowledge of the crop protection and seed industry, farmer, retail customers and/or a strong aptitude to learn.
• Financial literacy to manage multiple budgets across various teams and functions, with monthly forecasting and tracking.
• Experience with CMS platforms (Magnolia preferred), GenAI marketing tools (preferred).
• Familiarity with Analytics platforms e.g. Piano, GA4, Adobe Analytics (preferred).
• Proficiency in Microsoft Office Suite (required).

Benefits

• Competitive health and insurance plans
• Robust retirement benefits with company-matching contributions
• Learning and development opportunities