Evaluate the data generated from each channel and define a structured methodology for data collection.
Define and document Employer Brand metrics and data sources
Build and maintain a sustainable tracking system (ie Airtable, Excel)
Build leadership-ready outputs that can be reused in EB and TA forums
Ensure data consistency and reporting hygiene
Establish a baseline view of Employer Brand performance across priority channels
Track awareness, engagement, and behavior signals and roll up insights
Identify top-performing channels, formats, and content themes
Analyze trends and directional performance
Partner with Employer Brand and TA team members to validate insights
Act as an ambassador of the Twilio intern program and support intern community engagement.
Support employer brand operations across projects as needed.

Currently pursuing or recently completed a degree in Data Analytics, Marketing or a related field
Strong analytical and organizational skills with attention to detail
Comfortable collecting and manipulating with data in spreadsheets (Excel, Google Sheets)
Ability to synthesize data into clear, concise insights
Strong written communication skills
Self-starter who can manage weekly project tracking and deadlines independently
Ability to build presentation materials (Google Slides, Canva)
Familiarity with Google Analytics, or similar platforms
Interest in Employer Brand, Recruitment Marketing, or Talent Analytics
Experience with Airtable or dashboard-style tracking tools

Marketing Analyst Intern – Employer Brand

Key skills