Own and optimize the complete martech stack—from Google Analytics 4 and AppsFlyer for attribution to Braze for lifecycle marketing, plus all the connective tissue in between
Manage the technical health of all website properties, including scaling advisor microsite experiences from 50 to 100+ by year-end
Architect and maintain data flows and integrations between first-party data lakes and third-party martech tools, ensuring clean attribution and zero data leakage
Design and execute A/B testing programs across web, email, and campaigns—building an experimentation culture that compounds marketing ROI
Partner with product, growth, and engineering teams to ensure marketing technology is a competitive advantage, not a bottleneck
Rapidly build and iterate marketing landing pages in concert with the growth team, build promotional microsites, and campaign-specific experiences that convert—fast
Drive SEO and LLM optimization to ensure Farther shows up where high-net-worth individuals and top advisors are searching

5-7+ years in marketing operations, martech, or growth engineering—preferably in fintech, financial services, or high-growth B2B SaaS
Deep expertise with modern martech: Google Analytics 4, GTM, Zapier, AppsFlyer, Braze (or similar), Search Console, Salesforce/HubSpot, testing platforms like Optimizely and measurement platforms like CrazyEgg
Strong technical chops: HTML, CSS, React, JavaScript, API integrations, SQL for analytics, and comfort with AWS products
Webflow expert (or similar CMS platforms like Contentful or WordPress) with experience building, scaling, and optimizing sites end-to-end. Experience managing a large portfolio of related but distinct sites, such as hundreds of microsite experiences, is a strong plus.
Proven track record optimizing Core Web Vitals, page load times (you know the material difference between FCP, LCP and CLS), and overall site performance
Experience managing complex, integrated martech stacks—you know how to make disparate tools play nice
Strong SEO, AIO and Local SEO (GMB) experience and expertise leveraging on-page, off-page, schema and best practices to deliver a meaningful result.
Strong project management instincts with ability to juggle multiple stakeholders and competing priorities
Excellent communication skills—you can translate technical complexity into plain English for non-technical teammates.

Marketing Manager, Systems & Platforms

Key skills