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Marketing Automation Campaign Delivery Manager at TD | JobVerse
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Marketing Automation Campaign Delivery Manager
TD
Website
LinkedIn
Marketing Automation Campaign Delivery Manager
United States
Full Time
19 hours ago
$91,000 - $145,600 USD
H1B Sponsor
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Key skills
Cloud
SQL
Version Control
Salesforce
CRM
Sales
About this role
Role Overview
Responsible for completing SFMC configuration and implementation for campaigns.
Leading and executing the SFMC strategy requirements as assigned and monitoring active campaigns post-development.
Manages marketing communications for TD Bank, working closely with multiple stakeholder groups.
Responsible for timely and accurate campaign execution and management of overall marketing execution strategy.
Configuring audience entry source, exit criteria, re-entry criteria and campaign goals.
Developing and configuring Journey updates/modifications and version control of active campaigns.
Developing and configuring dynamic content, including Personalization requirements.
Performing on-going QA & platform health checklist tasks.
Configuring A/B tests and present the results for marketing campaigns.
Collaborating effectively with cross-functional teams including marketing, sales, and IT to achieve campaign objectives.
Requirements
Undergraduate degree and/or equivalent relevant experience.
3+ years of Salesforce experience or similar marketing automation experience.
Solid understanding of marketing campaign concepts and best practices.
Ability to analyze and interpret marketing data to provide optimization insights.
Proficient understanding of data structures and relational data.
Ability to work successfully as a member of a team and independently.
SFMC Administrator Certification (preferred).
SFMC Email Specialist Certification (preferred).
Familiarity with Salesforce CRM and its integration with Marketing Cloud (preferred).
General understanding of Data Cloud and Marketing Cloud Personalization (preferred).
Knowledge of SQL, Json, and Ampscript would be highly beneficial (preferred).
Tech Stack
Cloud
SQL
Benefits
Health and well-being benefits
Savings and retirement programs
Paid time off (including Vacation PTO, Flex PTO, and Holiday PTO)
Career development
Reward and recognition
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