Product Owner I, Martech – Salesforce Data Cloud, Marketing Cloud, Loyalty Management

Role Overview

• Serve as a MarTech Product Owner supporting LOB‑led Offer Creation, Management, and Delivery across channels.
• Act as a liaison to LOB partners, gathering requirements, clarifying priorities, and shaping solutions aligned to business outcomes.
• Contribute to and execute the product roadmap for: Salesforce Data Cloud (customer data, identity resolution, segmentation, activation) Salesforce Marketing Cloud (campaign orchestration, journeys, messaging) Salesforce Loyalty Management (loyalty offers, benefits, engagement, and member experiences)
• Own and groom a value‑driven backlog, translating LOB needs into epics, features, and user stories.
• Lead end‑to‑end delivery of MarTech capabilities in partnership with Agile Platform Delivery teams.
• Ensure offers and campaigns are designed for scalability, reuse, and omni‑channel execution.
• Partner with Analytics and Activation teams to define success metrics and continuously optimize performance.
• Support alignment and integration across Salesforce platforms to enable seamless customer journeys.
• Support adherence to enterprise data privacy, consent, and governance standards.
• Identify and track delivery risks, data quality issues, and platform dependencies.
• Contribute to business reviews, roadmap updates, and executive‑level summaries.
• Ensure documentation and governance artifacts are created and maintained.
• Actively participate in agile ceremonies (PI planning, sprint planning, backlog refinement, demos, retros).
• Collaborate closely with platform engineers, data engineers, and solution architects.
• Foster a collaborative, inclusive, and outcome‑driven team culture.

Requirements

• Undergraduate degree and / or product certificate
• 7+ years relevant experience
• 3-5 years Product Owner or Agile related delivery experience
• Certified Scrum Product Owner (CSPO) certification and project management experience considered an asset
• Scaled Agile Framework (SAFe) certifications or experience operating in scaled agile delivery considered an asset
• 3–5+ years of experience in MarTech, CRM, digital marketing, or product ownership.
• Experience supporting offer, campaign, or customer engagement platforms.
• Strong analytical, communication, and stakeholder management skills.
• Ability to manage multiple priorities in a fast‑paced, agile environment.
• Proficiency with MS Office and collaboration tools.
• Hands‑on experience with Salesforce Data Cloud
• Salesforce Marketing Cloud
• Salesforce Loyalty Management
• Experience acting as a Product Owner in agile delivery teams.
• Strong user story writing and backlog management skills.
• Familiarity with segmentation, personalization, and activation use cases.
• Understanding of MarTech data ingestion, data quality, and governance.
• Ability to translate LOB goals into scalable platform capabilities.
• Interest in emerging Salesforce and MarTech innovations.

Tech Stack

• Cloud

Benefits

• Health insurance
• 401(k) matching
• Flexible work hours
• Paid time off
• Professional development opportunities
• Remote work options