Lead audience and journey strategy initiatives including audience frameworks and journey mapping
Own omnichannel strategy across paid search, paid social, programmatic display, video, CTV, and owned media channels
Design scalable media strategies that support franchise and multi‑unit business models while maintaining local relevance
Establish standards for testing, optimization, performance management, and media quality across channels
Partner with the Marketing Technology team to support closed‑loop measurement, attribution approaches, and dashboards tied to business outcomes

Eight or more years of experience in paid media, audience strategy, or integrated marketing across complex, multi‑channel programs
Deep understanding of cross‑channel media planning across search, social, programmatic, CTV, and emerging platforms
Strategic fluency in major advertising platforms such as Google Ads, Meta, LinkedIn, TikTok, and leading DSPs
Strong measurement and analytics literacy including GA4 interpretation, KPI definition, UTM governance, attribution concepts, and experimentation frameworks
Experience developing audience strategies including personas, segmentation models, first‑party data activation, suppression logic, and full‑funnel journey mapping
Ability to architect media plans that clearly define budget allocation, channel mix, sequencing strategies, testing agendas, and forecasted business outcomes
Understanding of how creative and messaging strategy intersect with audience behavior, journey stage, and platform context
Strong communication and storytelling skills with the ability to translate complex performance data into clear, executive‑ready recommendations
Experience supporting enterprise, franchise, or multi‑unit business models and scaling national strategies into effective, measurable local execution.

Director of Media Strategy

Key skills