Marketing Communications Manager

Role Overview

• Use competitive insights to improve communication strategy and messaging
• Turn value proposition into a strong message for all customer segments
• Write and communicate key documents: business reviews, marketing strategies, proposals and recommendations
• Create marketing communication strategies to understand, develop, and enhance the relationship between the customer and the product or portfolio
• Lead the development and execution of the Commercialization Plan for launches and the Annual Marketing Plan
• Evaluate and adjust planned communications activities to maximize effectiveness and budget
• Provide clear, strategic and prioritized communication to the field sales organization through written communications, presentations and informal interactions
• Leverage customer data and provide customized communication support or solutions
• Lead, develop and execute communication strategies that drive the strategic plan for the product and/or portfolio
• Leverage existing marketing channel strategies, initiate new channels and make strategic channel decisions based upon ROI while tracking the impact
• Effectively communicate downward, upward, and outward
• Implement different design media, formats, graphics, and presentation tools
• Develop effective KPI strategies for the business and use appropriate measurements tools to drive improvement in future plans
• Collaborates with brand marketers on the development of their Annual Marketing Plan and Commercialization Plans. Provides input into Positioning, Marketing Tactics and Communication Strategies for each plan
• Understands the linkages between all components of the Big Picture framework
• Leads development of MarCom strategy, developing communication campaigns while collaborating with both Brand Manager and digital marketing manager to build out plans, tactics and budgets to achieve agreed upon goals
• Bridges gaps and brings together cross-functional stakeholders to ensure that team achieves final approval of messaging and tactics to deliver within deadlines
• Manages and ultimately owns the brand of both the HEM franchise and its associated product brands ensuring brand compliance and global consistency across all developed materials
• Maintains effective relationships with key vendors through the development process of all communication tools and tactics

Requirements

• Bachelor's degree required
• 8+ years of work experience
• 3+ years Marketing Communications experience
• Experience developing omnichannel communication plans and supporting tactics for product launches
• Preferred: 2+ years Med Device or Pharma experience
• Agency experience is a plus
• Experience working with large matrix organization
• Experience working with highly regulated organizations
• Experience with Canva, Adobe Suite, OR marketing communications design tools

Benefits

• salary plus bonus eligible
• benefits