Own the end-to-end development, execution, and optimization of all email marketing campaigns, including promotional emails, nurture sequences, product updates, and triggered communications, primarily targeting medical and other specialty healthcare providers.
Manage and optimize our marketing automation platform (Salesforce Marketing Cloud) for segmentation, deployment, A/B testing, and performance tracking.
Develop and implement a rigorous testing roadmap (subject lines, copy, CTAs, layout, send times, etc.) to continuously improve key performance indicators (KPIs) such as open rates, click-through rates, conversion rates, and unsubscribe rates.
Deeply understand our audience and leverage data to create highly targeted and personalized segments that deliver the most relevant content at the right time.
Regularly monitor, analyze, and report on the performance of all email campaigns, providing actionable insights and recommendations to drive increased effectiveness.
Partner closely with Sales, Product Marketing, Content, and Data teams to ensure email programs align with business objectives, product launches, and content strategy.
Maintain a strong focus on email deliverability, list health, and ensuring all campaigns are compliant with relevant regulations (e.g., CAN-SPAM, GDPR).

5+ years of hands-on experience in email marketing, marketing automation, and lifecycle marketing roles, preferably within a B2B or SaaS environment.
Bachelor's degree in Marketing, Business, Communications, or a related field.
Deep expertise with a major Marketing Automation Platform (e.g., experience setting up complex workflows, scoring, and segmentation).
Proven ability to use data and analytics to inform strategic decisions, define success metrics, and execute continuous optimization through experimentation (A/B testing).
Demonstrated ability to tailor messaging for a specific professional audience (experience marketing to medical professionals or B2B healthcare is a strong plus).
Excellent written communication and copywriting skills, with an eye for detail and brand consistency.

Senior Lifecycle Marketing Manager

Key skills