Growth Marketing Director, Financial Services

Role Overview

• Guidehouse is currently seeking an accomplished and highly motivated marketing leader with a digital-first mindset for our Financial Services (FS) sector.
• This leader will have the opportunity to develop and set the direction for financial services marketing programs aligned to the corporate and consulting practice’s strategic goals and revenue plans.
• Reporting to the CMO and working closely with key stakeholders and executives across the FS sector, you will be responsible for developing, executing and reporting on marketing strategies, distinctive content initiatives and multi-channel campaigns to drive awareness and lead-gen activities for the FS sector.
• To perform your role, you will collaborate with internal teams, colleagues and agency partners to develop, coordinate, execute and track go-to-market initiatives which target key audiences, address industry issues and themes, promote Guidehouse services and expertise, and leverage data-based metrics to deliver impact to the pipeline.
• You will be expected to utilize the tools, systems and processes as outlined by the Marketing Department to perform your role, including the use of AI agents and platforms to improve the quality of your work and speed to market.
• With a deep understanding of the FS sector, you must have proven expertise leading marketing campaigns in commercial finance, banking and capital markets, fintech, financial crimes and risk, and be knowledgeable in the public sector agencies and which reflect the importance of public/private partnerships in a global economy.
• You must be driven by a desire to drive growth and deliver impactful work through creative problem-solving with a strong business acumen, excellent executive communications skills and professionalism that reflects the values of Guidehouse and the Marketing Department.
• In this role, you are responsible for developing comprehensive marketing strategies for end-to-end demand generation programs including drip/nurture digital campaigns, account based targeted campaigns, regional and geofencing campaigns, email programs, content syndication, events, multi-channel program management, and campaign performance tracking and reporting.
• You must thrive in a fast-paced business environment with a growth-focused culture while collaborating with FS segment and sales enablement leaders to drive measurable impact through integrated marketing programs across both the commercial and public sectors.

Requirements

• Minimum bachelor’s degree in marketing or related field
• Twelve (12) + years of experience in marketing driving proven growth in previous roles through strategic, targeted, multi-channel marketing programs, social activation and distinctive, differentiating content initiatives
• Demonstrated knowledge and proven experiences of marketing professional services and FS-related consulting services to commercial clients and public sector agencies
• Strong business acumen with critical and analytical thinking skills
• Excellent written and verbal communications skills (including presentations) with strength in listening, collaborating, interpretation and influencing skills
• Able to articulate complex subject matter in a straightforward, concise and easily digestible manner to broad audiences
• Adept at creating impactful go-to-market initiatives to commercialize the FS expertise and services of Guidehouse
• Create measurable value and impact by providing exceptional service and support to be a trusted guide, marketing professional, firm leader, and Guidehouse brand steward
• Ability to manage fast-paced, complex projects which build valued and respectful relationships at all levels, internally and externally
• Demonstrated knowledge in digital marketing campaign automation platforms (i.e. Eloqua, Google analytics, Sitecore) to target, benchmark and track campaign ROI
• Self-starter, results-oriented, team player and ability to work autonomously in dynamic work environment within a high-growth organization disrupting the market
• Ability to lead a team and collaborate within a distributed marketing and leadership organization that is geographically dispersed
• Poised, professional, collaborative and confident service-focused marketing leader with ability to interact with various levels of leadership to gain respect and trust.

Tech Stack

• Sitecore

Benefits

• Medical, Rx, Dental & Vision Insurance
• Personal and Family Sick Time & Company Paid Holidays
• Position may be eligible for a discretionary variable incentive bonus
• Parental Leave and Adoption Assistance
• 401(k) Retirement Plan
• Basic Life & Supplemental Life
• Health Savings Account, Dental/Vision & Dependent Care Flexible Spending Accounts
• Short-Term & Long-Term Disability
• Student Loan PayDown
• Tuition Reimbursement, Personal Development & Learning Opportunities
• Skills Development & Certifications
• Employee Referral Program
• Corporate Sponsored Events & Community Outreach
• Emergency Back-Up Childcare Program
• Mobility Stipend