Builds understanding of market and customer needs for content in all formats
Develops knowledge of devices and platforms; able to anticipate content rendering issues and guide authors in preparing content for maximum benefit to customers
Consults with content strategists, sales/marketing, and customers; attends national society meetings and author meetings; conducts market research on selected projects
Plans/develops content for electronic and print delivery that meets market needs, is superior to competing content, and increases product market share
Analyzes competing products with content strategists; drafts strategy plans for revised and new content; works with content strategists and authors to plan content formats & delivery, organization and content templates; advises on content writing and development to yield best online discovery
Participates in planning and implementation of content delivery and updates for ClinicalKey, Expert Consult, and other platforms; guides and generates ideas for e-functionality and features that aid usability and optimize customer experience
Verifies submitted manuscript adheres to vision, plan and budget, and meets needs of electronic and print formats
Develops and communicates guidelines for writers regarding content and e-content enhancements, formats and extent, number of illustrations, and reference style; reviews all stages of writing to ensure that guidelines have been followed; monitors budget; works with writers to correct deviations from plan/vision
Reviews and prepares content using authoring/content management tools for transmittal to operations or vendors
Consults with operations and vendors as well as SMEs to create highest quality content for all end products; creates content maps to link text to assets and envisions and creates enhancements for use in various electronic formats
Requirements
BA/BS in English, Project Management, e-Learning, or related areas
2+ years’ experience working on or supporting technology projects and/or developing content for print and e-book formats
Thorough familiarity with requirements for content to move smoothly through publishing process internally or with vendors
Demonstrated ability to independently manage e-development and assignments for online or e-book development projects
Must have proven ability to work collaboratively with vendors and internal stakeholders
High comfort level and experience with technology, including e-books, tablets, and online tools
Experience managing writers/SMEs
Experience in managing multiple, high-priority projects
Familiarity with acceptable formats for digital text and art
Facility with Word, Excel, and internet research
Knowledge of e-devices and e-content workflows
Basic level of understanding of EPUB, HTML5, and XML as they relate to e-book publishing process