Define and execute a unified Choose strategy across Product Merchandising, Size & Fit, and Upsell & Cross-Sell to improve product clarity, confidence, and conversion
Lead development of enhanced PDP experiences, inventory visibility, and promotional storytelling that blend creativity and data-driven optimization
Advance the use of AI and personalization engines to support sizing guidance, virtual try-on, and real-time fit recommendations across channels
Drive the roadmap for upsell and cross-sell capabilities, leveraging predictive data and customer insights to increase basket size and engagement
Partner cross-functionally with Content Supply Chain, Purchase, and Customer Lifecycle teams to ensure seamless integration of content, pricing, and loyalty strategies within the Choose journey
Foster a culture of experimentation, using A/B testing and analytics to validate customer behavior insights and optimize product discovery and decision-making
Build and lead a high-performing team of up to 8–12, providing coaching, accountability, and development opportunities consistent with Gap Inc.’s leadership framework.

10+ years of product management experience in retail or e-commerce
Proven track record of delivering measurable improvements in conversion, customer satisfaction, and revenue growth through product innovation
Strong technical acumen with experience in recommendation engines, personalization platforms, and commerce systems
Ability to lead and influence cross-functional teams, balancing creativity, data insights, and brand alignment
Excellent communication skills with the ability to articulate product vision and outcomes to executive and technical audiences
Experience with agile product development and enterprise-level commerce platforms
Familiarity with AI-based recommendation systems, AR/VR fit tools, and advanced analytics frameworks
Demonstrated ability to interpret behavioral and transactional data to guide roadmap decisions
Passion for user-centered design, innovation, and continuous improvement in the retail customer experience
Proven success building and developing high-performing, collaborative product teams.

Senior Director – Product Management

Key skills