Develop and oversee integrated digital marketing strategies that support business objectives, brand growth, and customer engagement
Own the paid media strategy and website UX (including some day-to-day maintenance/updates)
Act as a “general manager” and leader within the marketing organization to ensure plans are developed cohesively and executed in close collaboration with key cross-functional stakeholders (analytics, social, creative, etc.) to optimize campaigns.
Lead web UX strategy and content development, as well as SEO driving to the site
Advance Company efforts to show up more significantly as we transition from SEO to GEO, continuing to evolve brand pages to optimize positioning in search
Build brand awareness – in collaboration with partners across the organization
Lead digital efforts for customer acquisition and retention, optimizing campaigns for engagement, conversion, and loyalty customer acquisition & retention
Report and provide insights/recommendations on performance analytics and results
Serve as the main point of contact for ~10 centers, helping to facilitate any marketing needs within the group

5+ years of experience in digital marketing, with a proven track record in SEO, paid media, social media, and website UX
A passion for site optimization, removing consumer friction and ensuring we are truly capturing what makes each center special on their landing pages
Demonstrated success advancing marketing strategy while also executing day-to-day work
Strong expertise in A/B testing, customer acquisition, and brand awareness strategies
High proficiency with analytical platforms such as Adobe Analytics and Google Analytics
Familiarity with HTML/CSS and website content management systems (CMS) like Adobe Experience in multi-location business marketing (e.g., franchises, service-based businesses like pet care or healthcare) preferred.
Passionate about pets and ensuring their pet parents have peace of mind that their pet is healthy, happy and safe while in our care!

Senior Digital Marketing Manager

Key skills