Manager of Digital Marketing & Operations

mPulse is a leading Health Experience and Insights company dedicated to solving healthcare's biggest challenges. The Digital Marketing and Operations Manager will shape, execute, and optimize all digital marketing channels while managing a team to drive brand awareness and generate high-quality leads through innovative digital campaigns.

Responsibilities:

• Manage the digital and operations team, including supervising work quality and deadlines, providing guidance, developing growth opportunities, and recruiting and training new hires onto the team as necessary
• Own the strategy and execution of all digital marketing channels, such as website, paid media, email marketing, social media, and SEO
• Develop and execute a comprehensive LinkedIn and social media strategy that promotes mPulse’s market positioning, enhances brand visibility, engages target audiences, and drives lead generation
• Work closely with team members to ensure alignment and integration of digital marketing efforts with broader marketing and commercial strategies
• Develop and implement strategies to attract and convert high-quality leads through targeted digital marketing initiatives that align with the company’s overall goals and objectives
• Own the lead lifecycle—from scoring models and routing rules to nurturing architecture and QA—ensuring accurate attribution, timely handoffs to Sales, and operational excellence across all marketing processes
• Analyze performance data and conduct growth experiments to optimize marketing tactics and identify the most effective strategies for driving rapid growth, improved conversion rates, and sustainable business growth
• Monitor spending and performance against budgeted targets adjust as necessary to optimize financial performance
• Stay on top of market research and trends to continuously seek out and implement innovative digital marketing techniques and best practices
• Evaluate, implement, and manage marketing technology systems and integrations required to effectively launch and run campaigns
• Performance for the team and operating committee
• Manage, document, and continuously evaluate marketing end-to-end processes, recommending new technologies, SOPs, and add-on applications to improve and optimize conversion rates and campaign performance
• Ensure marketing data is being properly collected, cleansed, and connected with other systems such as Salesforce and other marketing databases
• Manage complex marketing and operations projects and provide insights to stakeholders in the business
• Enforce data transparency by building and managing consolidated team reporting and dashboards so all stakeholders can make data-based decisions
• Provide regular updates and actionable insights to key stakeholders on marketing performance, trends, and areas for improvement
• Collaborate with sales, product, and customer success teams to ensure cohesive messaging and effective lead management

Requirements:

• High level of proficiency in digital marketing tools and platforms, including WordPress, Google Analytics, Google Ads, Facebook Ads Manager, HubSpot (or similar platform), and SEO tools (e.g., SEMrush, Moz)
• Strong understanding of SEO, SEM, content marketing, email marketing, social media strategies, and web analytics
• Demonstrated ability to analyze data, interpret metrics, and generate actionable insights to drive decision-making and optimize campaign performance
• Experience with A/B testing, conversion rate optimization, and performance tracking
• Proven creativity in developing engaging content and innovative digital marketing strategies that drive results
• Excellent organizational and project management skills with the ability to manage multiple projects simultaneously and meet deadlines
• Proven ability to work collaboratively across teams, including sales, content, and design, to achieve common goals and drive marketing success
• Bachelor's degree in Marketing, Business, Communications, or a related field
• 5+ years of experience in Digital Marketing, Operations, or a similar role
• Experience working in B2B sales or marketing departments
• Advanced degree or relevant certifications (e.g., Google Analytics, HubSpot) is a plus
• Ability to travel 5% of the time
• Ability to stand and sit for extended period of time
• Ability to lift 10 lbs. weight