Digital Marketing Manager

Expel is a company focused on performance marketing and is seeking a Digital Marketing Manager to enhance their paid digital strategies. The role involves optimizing various paid digital channels, leveraging account-based advertising platforms, and driving measurable pipeline growth through effective campaign execution.

Responsibilities:

• This role owns and optimizes our paid digital channels including LinkedIn, Google Ads, Meta, Reddit, display, and retargeting to drive account engagement and pipeline growth
• Working closely with our campaigns team, this position translates integrated campaign strategies into powerful paid media tactics that resonate with our security-focused audience
• The Digital Marketing Manager leverages our ABX platform (6sense) to create sophisticated account-based advertising that identifies intent signals and delivers personalized experiences at scale
• They manage and optimize significant paid media budgets across channels, making every dollar work harder through continuous testing and refinement
• Building and refining audience strategies that combine first-party data, intent signals, and lookalike modeling helps reach our ideal customer profile
• Success means driving measurable pipeline contribution through paid channels with clear attribution and reporting that connects spend to revenue
• The role involves collaborating with creative teams to develop ad copy and assets that capture attention and drive engagement
• Staying ahead on platform updates, beta features, and emerging channels brings fresh opportunities to enhance our paid media mix

Requirements:

• 5+ years of B2B paid digital marketing experience
• Deep expertise in paid social (especially LinkedIn), display, retargeting, and SEM/PPC
• 3+ years of hands-on ABM/ABX experience understanding account journeys, intent data, and multi-touch campaign orchestration
• Proven track record managing $500K+ annual paid media budgets with demonstrated ROI and pipeline contribution
• Advanced proficiency in LinkedIn Campaign Manager, Google Ads, 6sense, and other B2B advertising platforms
• Experience partnering with campaign teams
• Deep understanding of B2B buyer journeys
• Knowledge of how paid channels work together to accelerate pipeline
• Familiarity with Marketo and Salesforce.com
• Expertise in attribution modeling and conversion tracking
• A data-driven mindset balanced with creative thinking
• Self-motivation and curiosity about cybersecurity
• Enthusiasm for continuous optimization
• Bachelor's degree or a compelling story