Key skills
Paid digital marketingB2B SaaS marketingPaid searchPaid socialDisplay advertisingRetargeting campaignsAccount-based marketingBudget managementROI optimizationGoogle AdsLinkedIn Campaign ManagerProgrammatic advertising platformsGA4Attribution modelsPerformance reporting toolsSalesforceAnalytical mindsetCuriosityBias toward actionSaaS
About this role
Expel is a company focused on performance marketing, seeking a Performance Marketing Manager to enhance their paid digital strategies. The role involves owning and optimizing multi-channel paid campaigns, managing budgets, and driving pipeline growth through strategic account-based marketing initiatives.
Responsibilities:
- Own execution and optimization of multi-channel paid campaigns across LinkedIn, Google, and programmatic platforms
- Drive full-funnel campaigns — from awareness to conversion to retargeting — with a clear focus on pipeline impact
- Manage budgets, bidding strategies, targeting, and channel mix to maximize ROI and acquisition efficiency
- Run structured A/B tests across creative, audiences, and landing pages to continuously improve performance
- Analyze campaign performance and attribution data to identify trends, gaps, and opportunities
- Translate data into action — making smart, fast adjustments that improve results
- Partner closely with demand gen, web, and campaigns teams to improve conversion rates and campaign alignment
- Support ABX strategies using platforms like 6sense to target and move high-value accounts through the funnel
- Help ensure messaging, targeting, and execution align with ICPs, buyer stages, and revenue goals
Requirements:
- 3+ years of paid digital marketing experience in B2B SaaS or technology environments
- Hands-on experience running paid search, paid social, display, and retargeting campaigns
- Strong understanding of account-based marketing (ABM/ABX) and how paid media supports it
- Proven ability to manage budgets and drive measurable ROI across multiple channels
- Deep familiarity with tools like Google Ads, LinkedIn Campaign Manager, and programmatic platforms
- Experience working with GA4, attribution models, and performance reporting tools
- Comfort working in Salesforce and understanding how marketing ties to pipeline and revenue
- Strong analytical mindset — you know how to connect campaign performance to business outcomes
- Ability to balance strategy and execution without losing momentum
- Curiosity, ownership, and a bias toward action