Develop, implement, and measure strategic marketing plans and tactics for the protein expression and viral delivery portfolios, using a customer-centric approach, helping to drive awareness, consideration, and purchase.
Conduct detailed analyses of customer segments, competitor activity, business trends, and market opportunities.
Ensure alignment with business strategy and goals as defined by the business leadership team.
Develop launch strategy and implement new product introductions to achieve revenue goals.
Drive incorporation of the product portfolios into broader protein expression and cell & gene therapy workflows and customer journeys.
Optimize and develop engaging digital marketing content, including web, video, social media, programmatic display, search engine marketing, and email automation.
Lead participation in key industry and company-organized conferences, webinars, and virtual events, finding opportunities to showcase products and data.
Collaborate with commercial and regional colleagues to ensure sales enablement effectiveness.
Develop sales training and customer education material in collaboration with product management, R&D, and commercial teams.
Manage the annual budget, campaign reporting, and lead generation funnels driven by marketing activities.
Act as a brand ambassador, upholding and communicating our multi-brand strategy in all aspects of our marketing programs.

Bachelor’s degree in Biology, Biochemistry, Cell Biology OR Bachelor’s degree in business, marketing, engineering or a related field with experience in life sciences, biotechnology, or biopharma sectors. M.S, Ph.D., or MBA is preferred.
Over 5 years of experience in developing marketing strategies and implementing plans to drive demand for media systems, reagents, or consumables in the life sciences market, preferably in protein expression and/or cell therapy development and manufacturing markets.
Proven experience in developing strategic go-to-market plans to drive global adoption of new products and services.
Proficiency in digital marketing with validated campaigns in display advertising, search engine marketing and optimization, social, video, and automation approaches.
Excellent verbal and written communication skills, comfortable interacting with internal and external audiences, strong interpersonal and relationship-building skills.
Ability to work in a highly matrixed organization as a collaborative partner who can influence across functional teams and geographies.
Ability to translate performance metrics into impactful business decisions.
Analytical thinking abilities to identify/resolve problems and ensure continuous improvement in process and results.
Ability to drive projects to completion on time with a consistent track record of prioritizing and leading multiple projects in a fast-paced environment.
Willingness to travel (25%).

A choice of national medical and dental plans, and a national vision plan
A wellness program, and valuable health incentive opportunities for company contributions to a Health Reimbursement Account (HRA) or Health Savings Account (HSA)
Tax-advantaged savings and spending accounts and commuter benefits
Employee assistance program
At least 120 hours paid time off (PTO), 10 paid holidays annually, paid parental leave (3 weeks for bonding and 8 weeks for caregiver leave), accident and life insurance, short
and long-term disability, and volunteer time off in accordance with company policy
Retirement and savings programs, such as our competitive 401(k) U.S. retirement savings plan
Employees’ Stock Purchase Plan (ESPP) offers eligible colleagues the opportunity to purchase company stock at a discount

Global Market Development Manager, Protein Expression, Viral Delivery

Key skills