Coordinate scalable field programs.
Support the execution of virtual and in-person programs across the Americas Theater, ensuring timelines, outreach, messaging, and follow-up are aligned and delivered on schedule.
Drive registration & engagement. Partner with Sales and Territory Field Marketers to support targeted outreach efforts that increase event registrations, attendance, and engagement.
Support Alteryx Days & activations. Coordinate planning and execution of Alteryx Days-in-a-Box programs and related activations, ensuring materials, logistics, and follow-up are organized and delivered seamlessly.
Manage direct mail programs. Oversee logistics, vendor coordination, and tracking for direct mail and gifting initiatives tied to regional priorities and events.
Measure what matters. Track registrations, attendance, engagement, pipeline impact, and ROI with SFDC, Alteryx, and Tableau. Provide clear performance insights and reporting.
Maintain organization & communication. Develop and manage detailed project plans, facilitate stakeholder communication, and support updates to the broader marketing team to ensure visibility and alignment across programs.
Work cross-functionally to ensure smooth execution of marketing initiatives across territories and marketing teams.
Travel ~10%. Occasional travel for key programs and team collaboration as needed.

3–5+ years in field marketing, event marketing, or demand generation within B2B tech/SaaS
Exceptional project management and organizational skills with strong attention to detail
Ability to coordinate multiple stakeholders and manage concurrent programs effectively
Hands-on experience with marketing automation (Marketo, HubSpot, or Eloqua) and CRM (Salesforce) systems
Data-driven mindset with experience tracking program performance and ROI
Clear, proactive communicator who thrives in fast-paced, collaborative environments
Ability to operate independently while maintaining strong alignment with cross-functional teams

Medical, dental, and vision coverage
401(k) with company match
Paid parental leave, caregiver leave, and flexible time off
Mental health support and wellness reimbursement
Career development and education assistance
A monthly Connectivity Plus stipend of $150 to support remote work-related expenses
An annual $200 home office reimbursement

Field Marketing Manager

Key skills