Own Zip’s competitive intelligence strategy and conduct in-depth research on market trends, competitive offerings, and emerging threats to inform Zip’s positioning and GTM approach
Monitor and analyze competitor messaging, pricing, partnerships, and GTM strategies to identify opportunities to sharpen Zip’s positioning and future direction
Develop and maintain competitive analysis materials (e.g., battlecards, competitive briefs, objection-handling guides, etc.) to equip sales and customer-facing teams with the insights they need to win
Deliver ongoing training and enablement sessions for sales, customer success, and other teams to ensure they have a deep understanding of Zip’s competitive advantages
Collaborate with product managers to provide competitive insights that shape roadmap decisions, feature prioritization, and differentiation strategies
Partner within the marketing and analyst relations team to ensure Zip is well-represented in thought leadership content and industry reports
Synthesize complex data into clear, actionable insights that inform GTM strategy, marketing campaigns, and sales plays
Stay ahead of industry trends and procurement technology innovations to ensure Zip remains the clear leader in intake and procurement orchestration

3+ years of experience in product marketing, competitive intelligence, market research, or a related field
Experience extracting insights from data, articulating findings, and influencing stakeholders on strategic proposals
Strong project management skills to plan and execute multiple projects simultaneously while meeting deadlines
Foundational product marketing skills (messaging & positioning, GTM strategy, audience segmentation, sales enablement, content creation, market research, etc.)
Proven track record of building and maintaining strong relationships with sales, product management, and other cross-functional teams
Excellent communication, storytelling, and presentation skills (written, verbal, and visual)
An ability to work both independently and collaboratively
Bachelor's degree or higher in a related field of study
Experience and/or domain knowledge in the B2B procurement, finance, or workflow management space (Nice to haves)
Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle (Nice to haves)
Master’s degree or MBA (Nice to haves)

Product Marketing Manager, Competitive Intelligence

Key skills