Solutions Marketing Manager – Industries

Role Overview

• Own industry go-to-market strategy for Zip’s priority verticals, including ICP definition, buyer personas, use-case prioritization, and “why Zip” narratives
• Build and maintain industry-specific positioning, messaging, and value propositions that resonate with executive buyers and day-to-day practitioners
• Develop vertical sales plays (use-case storylines, workflows, proof points, differentiation, objections, and talk tracks) that drive repeatable pipeline creation and deal execution
• Partner closely with sales leaders in our verticalized pods to deliver field-ready enablement, including pitch decks, one-pagers, discovery guides, demo storylines, competitive guidance, and ROI narratives
• Create compelling industry content (case studies, customer stories, solution briefs, webinars, blogs, event narratives, sales sequences, etc.) in partnership with demandgen, brand, and content marketing teams
• Work with product management to translate roadmap and capabilities into industry-relevant solutions, influencing prioritization by sharing market feedback and vertical insights
• Monitor and analyze key performance indicators (KPIs) to measure the effectiveness of industry marketing initiatives (pipeline, conversion, win rate, adoption/expansion) and iterate accordingly
• Identify new market opportunities by tracking industry trends, buyer needs, and relevant regulatory considerations and incorporating findings into GTM strategy
• Establish and maintain a “source of truth” for industry messaging, plays, proof points, and competitive positioning to ensure consistency across the org

Requirements

• 3+ years of experience in solutions marketing, product marketing, or go-to-market roles in a fast-paced, B2B SaaS company
• Demonstrated ability to develop messaging & positioning and translate product capabilities into outcome-oriented narratives for specific audiences
• Strong experience building sales enablement that is practical, adopted by the field, and improves sales execution
• Excellent communication, storytelling, and presentation skills (written, verbal, and visual)
• Strong analytical skills and ability to extract insights from data, articulate implications, and influence stakeholders with clear recommendations
• Strong project management skills with the ability to manage multiple priorities and drive workstreams end-to-end
• Proven ability to build trusted relationships with cross-functional teams
• Comfortable operating in ambiguity and building new programs from scratch
• Bachelor’s degree or higher in a related field of study

Nice to haves

• Experience marketing into regulated or complex enterprise industries (financial services, life sciences, public sector, etc.) with comfort around compliance, security, and risk narratives
• Experience and/or domain knowledge in B2B procurement, finance, payments, or workflow automation
• Deep understanding of the enterprise technology sales motion and end-to-end customer lifecycle
• MBA or Master’s degree

Benefits

• 📈 Start-up equity
• 🦷 Full health, vision & dental coverage
• 🍽️ Catered lunches & dinners for SF employees
• 🚍 Commuter benefit
• 🚠 Team building events & happy hours
• 🌴 Flexible PTO
• 💻 Apple equipment plus home office budget
• 💸 401k plan