Define and maintain the product's strategic positioning, ensuring a clear value proposition, consistent messaging by segment, and alignment across branding, campaigns, and commercial messaging;
Lead the go-to-market strategy for product and feature launches, structuring integrated GTM plans across Product, Marketing, and Revenue, including definition of pricing, packaging, and communication materials;
Lead discovery processes to identify market opportunities, validate customer needs, and guide the product's strategic roadmap;
Enable Sales and Customer Success with structured value messaging, strategic materials, and continuous training to increase conversion, expansion, and retention;
Support inbound marketing campaigns and initiatives in partnership with the marketing team, ensuring message alignment and conversion to revenue.

Strong experience in B2B SaaS environments as a Product Marketing Manager;
Ability to work effectively and persuasively with Product, Marketing, Sales, and Customer Success;
Excellent written communication skills and market awareness;
Experience in HRTechs or technology companies focused on Human Resources solutions.

🌎 Remote work
💳 BRL 1,200/month on the iFood Benefits card (meal and food allowance)
🖱️ Onboarding allowance
BRL 500 home-office credit on iFood Benefits
🏥 Unimed compact health insurance plan (no co-pay, no deductions for the primary holder)
🦷 Bronze dental plan
👩‍👩‍👦 Life insurance
🩺 Pipo Saúde
health benefits partner
🏋🏾 Wellhub (formerly Gympass)
🛒 Kaledo
our perks club
🧘🏾‍♀️ Zenklub
mental health and emotional wellbeing platform
💲 Creditas
payroll loan and salary advance
💰 Unit
financial advisory
🍼 Childcare assistance
😎 Birthday day off

Product Marketing Manager

Key skills