Senior Channel Marketing Manager

Lark Health is at the forefront of cardiometabolic care, utilizing advanced AI techniques to provide scalable and compassionate healthcare solutions. They are seeking a Senior Channel Marketing Manager to lead consumer marketing strategies, focusing on maximizing patient enrollment across commercial and Medicare segments through targeted campaigns and collaboration with various stakeholders.

Responsibilities:

• Lead marketing representation in critical external commercial plan partner meetings, confidently sharing strategic campaign updates, enrollment performance insights, and proactively addressing partner needs and challenges specific to their member base
• Collaborate closely with account management and directly with external partners to proactively define, develop, and deliver essential marketing assets, including campaign design and content (e.g., mailers, digital ads, web content), that resonate with members and align with their unique communication channels and compliance requirements
• Lead end-to-end marketing execution for Medicare programs, including MDPP and CMS ACCESS, designing campaigns that meet the unique motivations, literacy levels, and preferred communication channels of Medicare beneficiaries (adults 65+)
• Own the end-to-end execution of high-impact consumer enrollment campaigns specifically designed for commercial and Medicare plan members, driving new user acquisition and activation
• Partner closely with AM teams to respond to client marketing requests and optimize campaigns to meet partner expectations, including occasional client-facing meetings
• Lead campaign performance tracking across daily to quarterly cadences, with a focus on enrollment and engagement metrics. Translate data into actionable insights and present results to stakeholders to demonstrate ROI and guide strategy
• Partner closely with legal and other stakeholders to ensure that all marketing materials consistently comply with government regulations and compliance requirements
• Use strategic thinking to identify and resolve complex campaign or enrollment issues, ensuring smooth launches and ongoing funnel optimization

Requirements:

• Proven background in healthcare marketing with significant experience focused on commercial and Medicare plans and driving patient/member enrollment initiatives, with a strong preference for Medicare experience
• Track record of leading direct-to-consumer campaigns that deliver measurable enrollment and activation in complex healthcare environments
• Exceptional attention to detail, particularly in navigating healthcare and Medicare compliance and executing flawless member communications
• Strong analytical skills with a focus on enrollment funnel performance and conversion optimization
• Thrives in dynamic environments; quickly adapts to evolving PBM partner needs and market shifts
• Effectively resolves complex challenges related to partner integration and enrollment, influencing stakeholders at all levels
• Extensive experience in channel, lifecycle, and CRM marketing, ideally within commercial plans and Medicare programs
• Hands-on experience with marketing automation platforms, especially in managing member journeys and driving enrollment