Marketing Manager

PharmaForce is a leading provider of innovative pharmacy solutions, specializing in 340B Third Party Administration and Pharmacy Benefit Management services. The Marketing Manager will drive awareness, pipeline, and revenue through strategic, data-driven marketing programs, partnering closely with Sales, Product, and Executive Leadership to strengthen the brand and elevate market position.

Responsibilities:

• Build and execute integrated campaigns across email, paid media, social, web, webinars, and nurture channels
• Create programs that generate qualified leads and support pipeline growth
• Partner with sales leadership to align campaigns to revenue priorities and market opportunities
• Track campaign performance and continuously optimize results
• Own the content calendar across website, email, social media, thought leadership, and sales enablement
• Write and manage content including emails, landing pages, blogs, presentations, one-pagers, case studies, and executive communications
• Translate complex solutions into clear, compelling messaging
• Ensure consistency in voice, positioning, and brand presence across all channels
• Support launches, feature rollouts, and go-to-market initiatives
• Develop product messaging, positioning, differentiation, and customer value stories
• Create sales tools and enablement content that helps win business
• Partner with internal stakeholders to bring new solutions to market effectively
• Plan, launch, and optimize paid campaigns across Google, LinkedIn, and other digital channels
• Manage targeting, budgets, creative testing, landing page conversion, and reporting
• Improve acquisition efficiency and return on ad spend
• Stay current on new tools, tactics, and digital trends
• Manage campaigns and automation inside HubSpot
• Build workflows, forms, lists, landing pages, dashboards, and reporting systems
• Improve lead management, attribution, and lifecycle processes
• Use data and insights to improve marketing performance

Requirements:

• Bachelor's degree in Marketing, Communications, Business, or related field
• 8+ years of marketing experience in B2B, SaaS, healthcare, technology, or growth-focused environments
• Strong experience with HubSpot
• Proven success building campaigns that drive measurable results
• Experience in content strategy, product marketing, and digital media
• Strong writing and communication skills
• Highly organized with strong project management ability
• Analytical mindset with comfort using metrics and performance data