Execute a comprehensive content strategy that supports business goals, clinical priorities, and brand positioning
Drive end-to-end content creation across digital, print, social, and experiential channels
Translate complex clinical and technical information into clear, compelling, audience appropriate communications
Development of visual concepts and creative assets—including presentations, digital graphics, infographics, clinic education and business development tools, and campaign materials
Collaborate with global design teams and external partners to produce high-quality, on-brand visuals that drive US clinic marketing needs
Drive consistency across US markets by implementing and reinforcing global brand standards
Provide feedback and recommendations to the global brand team for continuous brand evolution and refinement with US based clinic business nuances in mind
Partner closely with clinical teams to understand their priorities, communication needs, and customer insights
Develop educational, promotional, and engagement materials tailored for clinical stakeholders, healthcare providers and the patient population
Ensure accuracy, compliance, and clarity in all clinically oriented marketing content
Manage workflows, timelines, and approvals to ensure efficient execution of projects
Analyze performance of content and creative assets to optimize impact and engagement
Leverage analytics and feedback to refine content strategy and improve future deliverables
Print production management and cost assessments driven by frugality
Requirements
Bachelor’s degree in marketing, Communications, Design, or related field (master’s preferred)
5+ years of experience in marketing, content strategy, or creative development, healthcare or clinical marketing experience a plus
Excellent communication, collaboration, and project management abilities
Ability to translate complex medical or scientific information into clear, engaging content
Familiarity with brand management, national and global cross-functional alignment