Collaborate with the Sales Team to build trusted CPG relationships
Serve as the main point of contact for all pre and post sale activities including media planning, campaign reporting, optimization and performance
Create media plans matching partner goals and provide ad product offerings to partners
Provide weekly reports to advertisers with sound optimizations to improve campaign performance and achieve advertisers’ KPI
Lead CPG cadence calls to present campaign and category insights with a data driven approach; use data to tell stories to show impact of ad campaigns
Present compelling category and advertiser specific business trends and insights
Proactively pitch cross-sell and upsell opportunities to advertisers
Be a partner advocate during pilots and internal cross functional feedback sessions
Compile campaign wrap reports owing follow up and actionable takeaways
Partner with cross functional teams and spearhead the creation of the Quarterly Business Review; present campaign insights to CPG advertisers with an analytical mindset
Develop a deep understanding of Instacart’s evolving full funnel advertising suite and strategy
Actively participates in gap to goal planning and manages quota over multiple business units
Requirements
Undergraduate college degree required (BA/BS degree in business, advertising, commerce, digital marketing or related field is preferred)
3 + years of similar work experience
Proven track record of building strong customer relationships
Intermediate skills with Microsoft Excel, Google Drive (GMail, Docs, Sheets and Slides), Salesforce and Tableau. Mode is a plus
Knowledge of paid search, display, account management, ad serving, CPG or e-commerce
Ability to work independently, manage multiple priorities and take initiative in a high paced environment
High attention to detail, exceptional organizational skills and creative problem solver
Comfortable analyzing data with the ability to interpret and tell a story in a client-facing role
Tech Stack
Tableau
Benefits
Instacart provides highly market-competitive compensation and benefits in each location where our employees work