Set-up, manage, execute and analyze Pay-Per-Click (PPC) campaigns and budgets on a daily, weekly, and monthly basis to keep spend optimized for sales growth while hitting ROI goals
Recommend, Create, and A/B Test Sponsored Brands, Sponsored Products and Sponsored Display campaigns
Work with the eCommerce team to develop and implement marketing growth and profitability strategy
Work with the eCommerce team to develop a promotional calendar and marketing strategy
Monitor and identify market and competitor trends
Partner with eCommerce and brand teams to optimize and develop messaging and brand assets compliant with brand guidelines and Amazon standards to increase sales and conversions
Perform regular tracking and analysis on the performance of each advertising channel and campaign
Review retailer managed campaigns and social campaigns for performance metrics, analyze data and report on most successful tactics to shape future campaigns
Present data and campaign performance recaps to leadership periodically as needed

Proven problem-solving skills.
Highly organized, analytical, and collaborative
Adaptive and flexible with managing changing priorities
Solid communication skills, both written and verbal
Excellent time management and organizational skills
Be an expert in digital advertising
Flexibility and adaptability
Required Education: Bachelor's degree in Marketing, Advertising, or related field
Required Experience:
2-3 years of experience with Pay Per Click advertising (Amazon Advertising, Google Ads, Bing Ads, Facebook Ads, Walmart Connect)
Knowledge of Online Search Advertising (Amazon Ads), with a proven record of increasing sales a must
Knowledge of how product listings are considered relevant to Amazon’s search and sponsored algorithms
Preferred Experience:
Familiarity with Amazon Seller Central/Vendor Central platform/Walmart Connect/Chewy Ads/Perpetua

Comprehensive healthcare coverage – We cover 100% of premiums for medical, dental, and vision plans for employee-only plans.
Annual bonus
We match up to 3.5% of your 401k contributions, ensuring your retirement savings grow alongside your career.
6 paid sick and mental health days, an Employee Assistance Program, free weekly yoga and meditation classes, and additional mental health benefits, because we take a holistic approach to your well-being.
Invest in your future with our Employee Stock Ownership Plan, where company contributions fund your retirement plan with company stock. Learn more.
Reimbursements for a portion of personal cell phone and internet usage for eligible employees.
Professional development opportunities with mentorship, continuous learning programs, and performance-based pay increases, empowering you to progress and excel in your career.
Through our charity sponsorships, you can make a positive impact on communities worldwide. We’ve donated over $9 million to date.
Potential for quarterly KPI bonuses.

Paid Ads Specialist

Key skills