Director of Market Development

Role Overview

• Drive adoption of Edge Public cooperative contracts within assigned markets
• Expand participating agencies through proactive outreach, education, and relationship building
• Partner with awarded suppliers to promote contracts and align sales strategies
• Co-develop go-to-market plans and increase transaction volume through Edge Public contracts
• Develop a go-to-market strategy for your assigned territory or sector (K–12, Higher Ed, Municipal, State)
• Identify growth opportunities and competitive gaps where Edge Public adds value
• Collaborate with Director of Contracts on member enablement of supplier contracts
• Serve as a liaison between Edge Public and awarded suppliers
• Coordinate joint marketing, field engagement, and training initiatives
• Ensure suppliers understand and effectively sell through the cooperative model
• Build relationships with procurement associations, cooperatives, and public-sector leaders
• Represent Edge Public at conferences, trade shows, and industry events
• Build and track a robust opportunity pipeline in CRM
• Provide forecasts, progress reports, and KPI updates to the Edge Public leadership
• Monitor agency adoption, supplier growth, and market penetration metrics
• Develop annual sales and outreach plans aligned with national cooperative strategy
• Prospect and engage eligible public entities to use Edge Public contracts
• Educate procurement officials and end-users on cooperative purchasing benefits
• Conduct joint field visits and webinars with suppliers to drive lead generation
• Analyze competing cooperatives to position Edge Public most favorably
• Support marketing efforts with case studies and promotional content
• Partner with contract administration for smooth onboarding and compliance
• Track and report outreach activity and utilization data

Requirements

• Bachelor’s degree in Business Administration, Public Administration, or a related field experience preferred
• 5+ years of experience in account management, preferably in a cooperative purchasing or public procurement environment
• Strong hunter mentality; self-motivated to pursue and close new opportunities
• Skilled in consultative selling and value-based positioning
• Capable of developing and executing sector-specific growth strategies
• Experienced in collaborating across marketing, supplier, and administrative teams.

Benefits

• Great benefits from day one. We offer medical, dental, vision, FSA, company-paid life insurance, and more—plus a 401(k) with company match.
• Grow with us. Enjoy strong training, development, and competitive pay.
• Work-life balance. Our flexible PTO policy lets you take time when you need it—no accrual required.