Develop and execute organic social media strategies aligned to EverPro’s suite of brand s and business objectives
Manage existing social channels ( including LinkedIn, Facebook, and Instagram ) and help build a strategy for future channels (including Reddit and TikTok ) with platform-specific best practices
Conduct audience research, competitive analysis, and testing to refine targeting and messaging
Plan and manage soc ial calendars across channels
Create, edit, and publish engaging social content including copy, images, and short-form video
Collaborate with designers, writers, and stakeholders to ensure content is on-brand and high quality
Ensure content supports broader brand, demand, and thought leadership initiatives
Track, analyze, and report on social performance using relevant metrics and insights
Translate data into clear recommendations and next steps to improve engagement, reach, and conversion
Regularly audit social channels and implement best practices

4 + years of experience managing organic social media, ideally in a B2B environment
Hands-on experience with LinkedIn, Facebook, Instagram, Reddit, and TikTok
Strong understanding of the current social media landscape and a willingness to take the lead in suggesting new ideas and tactics
Experience analyzing performance data using tools like Sprout Social
Ability to ideate and collaborate on engaging social visuals and content
Excellent writing, editing, and communication skills
Strong organizational skills and attention to detail, with the ability to manage multiple projects and deadlines
Some experience in the home and field services industry, and/or experience marketing to owners of small-to-medium service businesses

Flexibility to work where/how you want within your country of employment – in-office, remote, or hybrid
Continued investment in your professional development
Day 1 access to a robust health and wellness benefits package, including an annual wellness stipend.
401k with up to a 4% match and immediate vesting
Flexible and generous (FTO) time-off
Employee Stock Purchase Program

Social Media Manager

Key skills