Own and execute indie.io's social media strategy across platforms
Develop a cohesive brand voice that balances our publisher identity with the unique tone of individual games
Plan and maintain a rolling social content calendar across a large, active catalog
Track performance metrics (reach, engagement, growth, click-throughs) across platforms
Promote multiple games concurrently across different lifecycle stages (announcement, launch, updates, discounts, long-tail support)
Work closely with Marketing Managers and our in-house Creative teams to align messaging, beats, content production, and timing
Identify scalable ways to spotlight games across multiple beats
Maintain relationships with indie.io developers, cross-promoting their content and providing guidance on content strategies
Engage with players, developers, and fans in comments, replies, DMs, and community spaces
Act as a light-touch community manager: surfacing feedback, flagging sentiment shifts, and escalating issues when needed
Help set expectations and best practices for developer-facing social and community interactions
Ideate, write, and publish platform-native content (including short-form video concepts, memes, threads, and reactive posts)
Stay current on gaming, internet, and platform trends
Collaborate with internal designers, editors, and video teams to scale content production efficiently

3–4 years of experience in social media and/or community management
Strong understanding of, and passion for, gaming culture, indie games, and player communities
Proven experience managing multiple brands, products, or content streams at once
Excellent written communication skills and sharp content judgment
Comfort working independently and making decisions in a fast-moving environment
Experience collaborating cross-functionally with marketing, creative, and product teams
Experience utilizing social media management & intelligence platforms
Familiarity with Discord moderation and community tools is a plus
Experience coordinating with content creators or influencer teams is not required, but a plus.

Social Media Manager

Key skills