Fully manage the following social channels end-to-end: Instagram, X, Facebook, YouTube, LinkedIn, TikTok, Reddit
Manage the existing, experienced team responsible for comment and direct message moderation, using their work to identify key insights
Create overall social strategy
Publish and schedule content
Write hooks and captions that drive engagement
Identify proven and repeatable content frameworks
Establish an organized A/B testing cadence
Assist with creator or influencer collaborations
Upload content using best practices
Manage engagement across platforms
Coordinate with the team to source ideas
Maintain a content calendar and consistent posting cadence
Identify growth opportunities on new platforms, events, and co-branded posts
Maintain regular reporting showing key metrics and growth analytics

3–5+ years managing business social accounts
Proven growth of at least one account to 100K+ followers or 5M+ cumulative views
Direct ownership of growth metrics including reach, engagement, and conversions
Experience working inside a fast-moving company or with multiple clients
Strong communicator and highly responsive
Self-starter who does not require close management
Highly organized with strong execution and follow-through
Creative but data-driven, with a testing and iteration mindset
Comfortable being accountable to performance metrics
Internet-native with intuitive understanding of social trends and formats
Willing and able to become fluent in the trading niche quickly

Social Media Manager

Key skills