Regional Go to Market Category Director

Role Overview

• The Regional Go-To-Market Owner plays a pivotal role in guiding product through its regional market introduction.
• Responsible for ensuring the strategic planning, execution, oversight, and success of new product launches in the respective region.
• This position serves as the regional center that will strategize, orchestrate, guide and compel collaboration with the regional Product, Marketing and Sales functions.
• Represent regional needs into the Global GTM Activation Plan Blueprint, ensuring regional requirements are addressed while working together with global counterparts.
• Drive collaboration between regional Marketing and Sales teams, ensuring a unified approach to launches.

Requirements

• A bachelor's degree in business, marketing, or a related field is required with a master's degree preferred.
• 10+ years of experience in GTM strategy, category management, or a related field, with proven experience in a global or international capacity.
• Experience in the relevant industry and with B2B or B2C models is also valuable.
• Proven track record of successful product launches and category excellence.
• Demonstrated understanding of developing product communication strategies, product user experience and persuasive marketing techniques to drive engagement with new or existing customers.
• Strong analytical and project management skills.
• Ability to set priorities, focus energy and resources, strengthen operations, ensure that employees are working toward common goals.
• Superior communication skills and a deep understanding of the business, business, and consumer needs.

Tech Stack

• Go

Benefits

• Flexible work environment, allowing for full-time remote work globally for positions that can be performed outside a HARMAN or customer location
• Access to employee discounts on world-class Harman and Samsung products (JBL, HARMAN Kardon, AKG, etc.)
• Extensive training opportunities through our own HARMAN University
• Competitive wellness benefits
• Tuition reimbursement
• “Be Brilliant” employee recognition and rewards program
• An inclusive and diverse work environment that fosters and encourages professional and personal development