Refine and elevate Red Rabbit’s brand positioning across multi-state markets
Develop clear messaging frameworks that resonate with school administrators, public-sector decision-makers, and community stakeholders
Translate Red Rabbit’s cultural and social impact into language that supports district-level adoption and board-level approval
Ensure consistent representation across regions, materials, and communications
Build and strengthen marketing infrastructure that supports long sales cycles and RFP-driven procurement
Develop high-quality collateral, presentations, case studies, and proposals that improve competitive win rates
Partner with Sales to sharpen positioning in competitive bids and renewal conversations
Support entry into new states with scalable go-to-market playbooks
Conduct and synthesize research on regional markets, competitors, and district priorities
Continuously refine personas and value propositions based on evolving institutional needs
Identify opportunities to strengthen renewal positioning and deepen existing partnerships
Establish systems to organize, manage, and scale marketing assets across teams
Manage external vendors including design, PR, and digital partners with clear accountability
Oversee marketing budget allocation and performance tracking
Implement reporting metrics to measure campaign effectiveness, pipeline support, and regional impact

8+ years of progressive marketing experience
Bachelor’s degree in a relevant field such as marketing, business, or communications (MBA preferred)
Experience marketing into public-sector institutions, education systems, or mission-driven organizations strongly preferred
Demonstrated success supporting long sales cycles and procurement-driven growth
Experience building marketing systems in a growing or founder-led organization
Strong strategic thinking paired with practical execution skills
Experience managing agencies and vendors with measurable accountability
Proven ability to use data and market research to inform positioning
Excellent written and verbal communication skills
Education sector experience is strongly preferred.
Food service or nutrition industry experience is a plus.

Director of Marketing

Key skills