Take full ownership of Foothills Painting’s marketing across channels
Manage and optimize performance with disciplined testing and decision-making
Build the systems and playbooks for the entire marketing department
Partner with Sales to improve close rate, lead quality, and speed-to-contact
Coordinate with Operations to manage capacity versus demand
Launch and optimize campaigns, build landing pages, write ad copy, and structure offers
Manage vendors as needed

Scaled a company from $10M to $25M+
Owned revenue growth for a multi-location service business
Managed significant paid media budget directly
Worked cross-functionally with Sales and Operations
Built systems from fragmented or founder-led marketing
Experience in home services (HVAC, roofing, restoration, plumbing, solar, landscaping) (strongly preferred)
Experience in a multi-location franchise or local service-based business model (strongly preferred)
Salesforce CRM familiarity (preferred)

Marketing Director

Key skills