Partner Marketing Manager

Role Overview

• Drive the planning, execution, and optimization of co-branded marketing campaigns with strategic partners to increase brand awareness, generate leads, and drive revenue
• Build and execute scalable campaigns with partners, including ideation, content creation, project management, and performance tracking, to ensure campaigns meet objectives and ROI targets
• Collaborate with cross-functional teams to develop and deliver comprehensive partner enablement programs, including training sessions, sales collateral, and marketing assets, to equip partners with the knowledge and tools necessary to effectively promote Illumio solutions
• Collaborate with enablement, sales and technical teams to ensure partners are proficient in articulating the value proposition of Illumio products and services to customers
• Cultivate strong relationships with key partners, including technology alliances, channel partners, managed service providers, and global system integrators, to foster collaboration and alignment on go-to-market strategies
• Act as the primary point of contact for select focus partners, addressing inquiries, providing support, and driving engagement opportunities to strengthen partnerships
• Manage our Partner Portal and partner communication cadence to increase mindshare within our partner ecosystem
• Define key performance indicators (KPIs) and metrics to evaluate the effectiveness of partner marketing programs and initiatives; share progress with stakeholders
• Manage to a budget and be able to show demonstrable ROI

Requirements

• Bachelor's degree in Marketing, Business Administration, or related field
• 5+ years of experience in partner marketing, channel marketing, or alliance management within the technology industry, preferably in cybersecurity or enterprise software
• Strong understanding of how to engage with partners of all types, including VARs, Distributors, GSIs, Tech Partners, Cloud Providers, and MSPs
• Proven track record of developing and executing successful partner marketing programs and campaigns that drive revenue growth and market expansion
• Strong project management skills with the ability to manage multiple initiatives simultaneously and meet tight deadlines
• Excellent communication and interpersonal skills, with the ability to effectively collaborate and influence cross-functional teams and external partners
• Analytical mindset with proficiency in data analysis and reporting tools to track and measure marketing performance
• Self-starter with a proactive approach to problem-solving and a passion for driving results in a fast-paced, dynamic environment
• Demonstrated strong attention to detail and ability to meticulously manage multiple marketing campaigns, ensuring accuracy and consistency across all partner communications and deliverables

Tech Stack

• Cloud
• Cyber Security

Benefits

• Medical, Dental, Vision Coverage – Health and Dependent Savings Accounts – Life and Disability Programs – Paid Parental Leave – Voluntary Benefit Programs – Company Sponsored Wellness Program – Wellness Reimbursement Program
• Retirement Savings – Equity Opportunities – Paid time off and Paid Holidays – Employee Incentive Program