Lead the development of integrated corporate campaign strategies across Pfizer’s owned, earned and paid ecosystem
Synthesize and deeply understand brand, audience, and competitive insights to develop campaigns that build enduring brand equity and deliver business value
Lead cross-functional teams across media, analytics, technology and operations, to flawlessly launch campaigns across channels, geographies and audiences
Identify, establish and own key brand partnerships to deliver meaningful brand acts that connect with patients and healthcare professionals
Oversee and manage agency of record in the delivery of breakthrough creative and end-to-end execution
Partner closely with corporate affairs, R&D and biopharma leadership to ensure that campaigns are tightly aligned with and amplify Pfizer’s broader enterprise narrative and scientific strategy

Bachelor’s degree
8+ years of experience in brand or consumer marketing or at an award-winning agency leading integrated campaigns for global brands
Demonstrated ability to understand audience needs, extract key insights, and translate these into meaningful strategies and in market results
Track record of leading teams in successful launching breakthrough advertising and meaningful brand acts at large multi-national company
Preference for global experience across markets, cultures, and languages
Track record of successfully pulling through brand campaigns across owned digital channel ecosystem, partnering with media to develop unique brand amplification opportunities and executing earned strategies that grow brand value and relevance
Strong executive presence and excellent verbal and written communication skills, with ability to effectively influence senior leaders and colleagues at all levels of the organization
Exceptional collaboration skills
Ability to drive team to results, take accountability and meet deadlines
Strong business acumen and strategic thinking

Comprehensive and generous benefits
Health benefits including medical, prescription drug, dental and vision coverage
401(k) plan with Pfizer Matching Contributions
Additional Pfizer Retirement Savings Contribution
Paid vacation, holiday and personal days
Paid caregiver/parental and medical leave
Eligible for employee referral bonus

Director, Brand Campaigns

Key skills